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17 comments

Zed's picture
Zed
178 pencils

As I've already described in my blog, these ads are going around the net for a long time. Sad to see an ad school uses them. Bad influence for students. :-/

Kateter's picture
Kateter
2020 pencils

when you know you're not a creative thinker - just steal something from web.

BS

super calibara's picture
super calibara
176 pencils

That's a lot butch.

teenie's picture
teenie
1894 pencils

Hee hee! It made me laugh. I have creative math skills, so I can relate.

cassaw_creative's picture
cassaw_creative
2 pencils

I have seen these going around in email forwards for a long time now.

Archie's picture
Archie
201 pencils

the ads came first, guys. They've been around longer than blogs have.

Jablai's picture
Jablai
47 pencils

No.. they were not...
You can see the original here : http://luaruang.multiply.com/photos/photo/58/2

thirty6chambers's picture
thirty6chambers
1464 pencils

was the school founded on this campaign or something? jeez...

super calibara's picture
super calibara
176 pencils

Butch you like it

CreepingFeature's picture
CreepingFeature
244 pencils

Er... the ads most definitely did not come first Petrov. I guess that's just the way advertising is going these days though. Vampirism is rife. Look what MTN is doing in South Africa - buying stuff off Youtube or just reshooting it. Sad and lazy? Or clever? I still lean towards the former.

jaws of wan hoon's picture
jaws of wan hoon
76 pencils

YAWNN .... Grapes of Wrath talk

iT-iS-i's picture
iT-iS-i
1721 pencils

Petrov is either a super gimp or one of the creatives (responsible for this blight) under guise.

Think of me as an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

adrianapr's picture
adrianapr
1238 pencils

why can an agency use a boring photostock in THREE ADS that are exactly the same (whose idea is the photographer's):

http://adsoftheworld.com/media/print/picasso_artistic_wallpaper_picture_3

and another can't use something like that in their ads (different stuff in each one, by the way)? what's wrong with it???
i must say i never saw the mails you're talking about, and even knowing it, who cares???

i'm not saying it's brilliant, but everybody want to kill the guy who did this campaign and that's not fair.

iT-iS-i's picture
iT-iS-i
1721 pencils

Knowing Lwazi, I would have expected him to have retaliated mercilessly at the mention of his produce being shut down. You sure are developing a thick hide old son, ignorance is bliss...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

RajToo's picture
RajToo
134 pencils

Probably the worst ads I've seen in a while.

pneuburg's picture
pneuburg
251 pencils

I think the visuals on Jablai's link are much better than the ad. Either way, they do represent thinking differently, a solution was created so not to answer the problem. I like the concept.

pjn

J. Smith's picture
J. Smith
4 pencils

I think the point they were trying to make here is this:

Take preexisting material (in this case found on the Internet) to highlight creative thinking. In this case, they found these math tests and they are pointing out how creative the students were in their "solutions" to the test.

I really don't think they were trying to take the images and pass them off as their. Someone probably got this in an e-mail and thought it would be interesting for an ad campaign.

I do have to admit that of the four ads, this is the best executed - exhibits the most creative thinking. This one was ironic and funny = thus creative. The other ones just seemed moronic; like whoever was taking the test had no clue and didn't even want to try. At least this one put some thought into their non-answer.

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