AAA: Savior

We'll save you.

Advertising School: The Art Institute of California, San Diego, USA
Art Director: Jose Eslinger

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16 comments

Disco Munky's picture
Disco Munky
3900 pencils

Really?

Talk about cheap.

"stay low, move fast"

Doin' it for the points

Maui's picture
Maui
58 pencils

esto es un boceto verdad?

Radioboy's picture
Radioboy
6 pencils

Los reflejos están pouestos mal en las tres

un desastre

TexasH's picture
TexasH
357 pencils

A dark cross means more death than life. Maybe "salvation", but it's getting weird.

Disco Munky's picture
Disco Munky
3900 pencils

oops indeed. That one is better than this.

When was that one done?

It seems odd how we see the same ideas for the same type of products from different agencies over and over again.

What gives?

"stay low, move fast"

Doin' it for the points

just_me's picture
just_me
12 pencils

I'm pretty sure we can't accuse them of copying! This has been done as part of a campaign and it's still a good idea.

Coming up with ideas that have been done before happens to us all. It's just unfortunate that sometimes we don't realise until it's too late.

jebus's picture
jebus
470 pencils

Hey everyone, don't forget to check the credits so that you know when you're looking at student work.

sneakyhands's picture
sneakyhands
1857 pencils

this is "jacked" up! (couldn't resist)

i like the thinking, but RE: oops (above) it has been done before (which is a deal breaker).

also, a little worried how middle-america would react. this seems like the green light for a bible-thumping field day. luckily, since it is student work, i think you have a better chance of pleasing a creative director. the tag and concept are simple and solid, they just need to be called upon once more to generate an execution that the world has not yet seen. good job.

kgeiger's picture
kgeiger
6843 pencils

Overall, this is pretty nice work.

simon.gross's picture
simon.gross
541 pencils

If the product has nothing to do with religion, why on earth would you want to bring religion into the equation? That's just nuts.

Bye's picture
Bye
1468 pencils

Lateral thinking.
Besides, why not.

caloca's picture
caloca
276 pencils

That's exactly what I thought: "Why not?"

I did think about the problem it could cause, but I thought the idea was worth enough for it to be, well, worth it. I guess it causes people to talk about it, like you just did, so it can make an impression. Btw, I'm Catholic so I'm one of the first people it could potentially piss off. But the way I see it is its just a fun little idea I saw when I looked at the tire-iron and like Kris said, I thought: "Why not."

Oh and I'm not trying to defend the work, I know people will like it and others will HATE it, that's what its about I guess. What I am trying to do is explain my thinking behind this. Someone in this industry taught me to just sit back and take in all critique and not try to defend every single thing someone says. That looks bad...

Thanks again.

sonucoues2002's picture
sonucoues2002
804 pencils

lame and old

Clief Kole's picture
Clief Kole
126 pencils

Welcome to the world of Advertising...a lote has been done before you got here,try and be different let people talk about it positively not negatively.This one was done way back.

pierrelastname's picture
pierrelastname
2869 pencils

who is the illustrator?? oh my god !

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