AAA: Lifeline

We'll save you.

Advertising School: The Art Institute of California, San Diego, USA
Art Director: Jose Eslinger


scarfinati's picture
836 pencils

Not bad but whats with all the shiny reflection stuff?

Apple did it with itunes and now its on every ad. this doesnt need it

Disco Munky's picture
Disco Munky
3900 pencils

Quite like these. The cross one seems a little stupid tho, but the message is still clear none the less.

"stay low, move fast"

Doin' it for the points

Radioboy's picture
6 pencils

los reflejos están mal puestos en los tres

si copias a Apple por lo menos hazlo bien

1838 pencils

Doesn't work out of this context. Who will save you? ho do we find out more?

We're going to need more lube.

caloca's picture
276 pencils

Hey everyone, this is actually my work... I'm VERY excited that its up on the front page. As a student this is a huge deal for me. I don't mind all the critique because thats what this business is all about and I have to get used to it. I learn from every critique I get and the one thing I learned from this already is LOSE THE REFLECTIONS! This one is actually an old file, but in my book this reflection is gone.

Thank you.

Crisp One's picture
Crisp One
2007 pencils


Who was your your instructor?

caloca's picture
276 pencils

Haha! Yeah! For this campaign it was actually Rob Esperti. U graduate from A.I or going here???

Crisp One's picture
Crisp One
2007 pencils

graduated, I'm glad to hear Rob is still there, the coooooolest guy!

sneakyhands's picture
1857 pencils

reflections already being covered, i like this one. when i'm jumping a car i feel like i'm using defibrillator pads.

Neil Levy's picture
Neil Levy
314 pencils

nice ad again, although i don't think this one is as fresh as the other two. it's been done a lot and unless you've done the best one ever, you're always going to be compared to the other ones. again, not bad for a student ad. well executed. but in the real world, that's the bar you're up against as you move forward.

Adaddicted's picture
3435 pencils

Neil, you are a very good asset to this community.
Your honest and sincere views on each work help everyone to fine tune. Good day!


Bye's picture
1466 pencils

Nice campaign that'll look good in your book. You seem very hungry and take critique very well, good qualities to have.

Neil Levy's picture
Neil Levy
314 pencils

Thanks for the kind words Adaddicted. I would only want the same for me if it was my work. And I'm certain many of us will work together at some point in our careers so we might as well all be friendly and professional now. Sometimes there are jerks on this site and I always feel bad for those people. They never last long in the business.

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