AA Ceará: Parents

Alcohol affects your own balance, but it knocks over not only you. Search help www.aaceara.org.br

Advertising Agency: Torres Comunicação, Fortaleza, Brazil
Creative Director: Benfica
Art Director: Rodne Torres
Copywriter: André Freitas
Published: December 2010

8 comments

Hammad S's picture
Hammad S
492 pencils

This reflects society quite a bit: Ppl who care won't stop the person. THe parent will not stop his/her son/daughter.
Perhaps this ad will get ppl thinking about that.

HOWEVER I dislike that the AA sign is only showing the man the bridge is gone. A person under the influence (drunk or not) will not care. Or at least most of the time. W/e, it doesn't tell me much else of what AA does...I don't it's objective is to let ppl know you're almost dead...

murijoe's picture
murijoe
65 pencils

The AA Logo says "recover" and other 2 things... and i think they wanna say that, if you're an alcoholic you can destroy ur family too, or something like that... the guy is dragging his family with him...

cvchitale's picture
cvchitale
1385 pencils

awsm...good one...

velle's picture
velle
1550 pencils

it makes me sad... making your parents die with you.

saumya's picture
saumya
224 pencils

god art.

ad loving mad creative. find me on desicreative.

dbor's picture
dbor
1455 pencils

Bridge again...

alausa's picture
alausa
1426 pencils

Powerful lighting.

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