AA - Alcoholics Anonymous: Enjoyment

No enjoyment resists alcoholism

Campaign based on a concept created by Brock Davis. Authorization gently granted by the artist.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Ricardo Matos
Copywriters: Manuel Rolim, Leandro Neves
Photographer: Marco Mendes (Lumini) - based
Published: May 2010

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11 comments

Guest's picture
Guest

I dont get the copy

Guest's picture
Guest

me too

TommyO's picture
TommyO
1866 pencils

It's better on the other two ads. This one seems to me like the one they had to do to complete a series of three.

paumarques's picture
paumarques
1314 pencils

bon concepte. mala execució.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

beingofageoldgrace's picture
beingofageoldgrace
339 pencils

very strong ad! congrats

denisscorsato's picture
denisscorsato
6 pencils

Bad copy of DM9 campaign. Fail.

art.vs.commerce's picture
art.vs.commerce
566 pencils

Don't make sense.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hm, why the tennisball. Why not the racket?

Guest's picture
Guest

MmmmNou! I dont see the link between a broken tie and alcoholism, and just the similarity with a cristal bottle doesnt do it. Maybe if the tie was leeking away or something! Alcohol doesnt turn u cristal rigid... does it?

mike11's picture
mike11
268 pencils

Copy doesn't make sense. Especially to an alcoholic - alcohol makes all activities more fun.

denisscorsato's picture
denisscorsato
6 pencils

I agree.

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