A Bela Sintra: Mushroom

Some things get better with time.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Director / Copywriter: Sidney Araújo

May 2008


Disco Munky's picture
Disco Munky
3890 pencils


Really really retarded.

I don't know who thought that this was a good idea, but it isn't.

Firstly, all you're doing in this one is comparing the word "Mushroom" which doesn't match the line of getting better with time.

Secondly there were regular mushrooms in 1943 that didn't turn you to glass.

Thirdly, the line on it's own really doesn't work very hard.

All round lazy ad. Really don't like any of them sorry.


Doin' it for the points

Chris's picture
1985 pencils

yeah this one just doesn't fit

mrtalented's picture
2171 pencils

horrible campaign

harshamenon12's picture
22 pencils

its yuckss.........it wnt b accesible 2 common man..dude

mishkaa's picture
296 pencils

how dumb..........there's no comparison to begin with.....an atom bomb wud be just as lethal even now......dumb wid a big D......

ZZbottom's picture
111 pencils

so next time i wanna mushrooms, i'll only need to xplode some atomic bombs. and wait.


sumsum's picture
615 pencils

hahahaha yeah! and the longer you wait the bigger they become!

Willey's picture
140 pencils

ZZbottom, Very STRONG observation!!!

Twinsen1201's picture
50 pencils

So... should I wait a few years for this campaign to get better?

CND's picture
48 pencils

haha. this one sucks. the entire campaign is just rotten. ouch.

teenie's picture
1894 pencils

What? An A-Bomb turns into a mushroom with time? I mean--I hate mushrooms and all, but this is a bit ridiculous...

tsea's picture
123 pencils

really poor insight, really bad motifs. may be it's a really bad wine, then it makes sense.

NatalieM's picture
1685 pencils

Mushrooms have been around for centuries. Rethink your strategy a bit.

Byte's picture
327 pencils

Shame on you stupid people!
Don't make this shit anymore pls.


Rachel.Mann's picture
450 pencils

This doesn't even make sense! EPIC FAIL.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I love the graphic style of the layout. Easy on the eye. But that's about it.

The mushroom on the right may be better than the one on the left, but they left out the best in the middle: "Shrooms" 1970s, San Francisco.

Can you dig it?

Rachel.Mann's picture
450 pencils

I can dig it ;D

Guest commenter's picture
Guest commenter

Could have sworn that Hiroshima was bombed in 1945 as opposed to 1943... but then no one seems to have done there homework here.

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