A Bela Sintra: Foot, 4

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Director: Sidney Araújo
Copywriter: Guilherme Aché
Photographer: Marcus Hausser
Published: June 2008

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14 comments

Prof's picture
Prof
1453 pencils

What?

Quite really.

Slashweasel's picture
Slashweasel
104 pencils

repeating the same visual four times does not a campaign make

Wordnerd's picture
Wordnerd
6662 pencils

this is gross! enlarging this nearly made me throw up! i'd never want to drink that.

ChuckNorris's picture
ChuckNorris
834 pencils

Why Fernando Pessoa?

The visual are more like Nelson Rodrigues, in my opinion.

ChuckNorris's picture
ChuckNorris
834 pencils

Ohhhhh....I'm so stupid.

I get it now. =)

misterpanda's picture
misterpanda
282 pencils

LOS PIES Q PISAN LA UVA, MUY BUENO!

Pauflies's picture
Pauflies
205 pencils

Yes, but i find it a bit disgusting... God idea, but disgusting...

robottttrockkkk's picture
robottttrockkkk
814 pencils
NatalieM's picture
NatalieM
1687 pencils

Copy is nearly illegible. It would be smart to rethink that.

that-is-bollocks's picture
that-is-bollocks
6 pencils

the only reason i like it is because of those gorgeous brazilian feet. Like quentin tarintino this artdirector has a foot fetish and decided to do lots of feet ads. Lucky bastard

AD1014's picture
AD1014
307 pencils

these creatives should be shot

deadthevideo's picture
deadthevideo
6 pencils

Is adding something of a horror element to a campaign advertising wine very clever? No. The ads are more freakish and disgusting. I can't imagine a die-hard alkie even wanting this product

CG's picture
CG

i cannot believe you all missed the point here!!!

sex in advertising at it's best!

people with feet fetishes, hello!!! wake up guys. the wine is in the placement of SOMETHING ELSE. someones body part shall i say?...

it means "drink this wine and you will have the same experience as an orgasm"
better yet, maybe your girlfriend will use her feet to help you out!...
let's just think for a second of what that WINE running down her feet is REALLY mean tto be.
maybe then you'll get the hidden message

firescorpio114's picture
firescorpio114
2 pencils

You all do realize that back in the day, wine grapes were crushed in barrels by bare-foot woman right? I don't think this is supposed to make you think about sex...I'm sure its intended to make you consider this wine to be a "classic"

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