A Bela Sintra: Famous Faces, 3
Personality in our dishes and in front of them.
Advertising Agency: Giovanni + DraftFcb, Brazil
Creative Directors: Alexandre Peralta
Art Director: Sidney Araújo
Copywriters: Alexandre Peralta, Astério Segundo
Illustrator: Marco D'Giorgio
Photographer: Marcus Hausser
Published: May 2007
9 comments
gr8 art direction but what its all about?
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http://indianadsblog.blogspot.com/
Amit Singh
and they really needed five executions on the same f'n idea...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
Who the hell is that ugly goon? Why the hell would you want to associate that ugger with food?
Pap.
We're going to need more lube.
That's Rogerio Ceni, goalkeeper from Sao Paulo, brazilian soccer team, world champion in 1992, 93 and 2005.
Ah. I see.
We're going to need more lube.
Bad, bad, bad.
Man, people really need to stop doing these types of executuions.
Step 1. Turn a photo of whatever into a vector outline. Print it our large.
Step 2. Take whatever (food, tea leaves, coffee beans, cigars, cigarette tobacco, etc) and place them where there's no white.
Step 3. Photograph it and throw in a dumb line that related it back to the (usually) country.
Step 4. Put it on ads of the world for all to see.
Get it? It's these things but it looks like this thing or person or whatever.
Stop it.
WELL SAID.
The old, something which looks like something else technique is getting as tired as the exaggeration tool.
Another one is the shadow one - its a lampost but its shadow is a tree, you know the drill. Mindless.
We're going to need more lube.
I hear ya, gagball. Actually, I just always wanted to say 'I hear ya, gagball'.
Couldn't agree more with you though. It's like there's only 2 or 3 formulas nowadays. Lazy.