A1 Steak Sauce: Pride

This bottle contains pride. The pride that comes from the scent of your steak as it rises over the fence to slap your neighbor in the face, letting him know that although his pool is slightly larger, he's still the second best on the block.

Advertising School: Southern Methodist University, Dallas, USA
Art Director: Hillary Barnard
Copywriter: Jeffrey Hodgson
Published: April 2008