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A1 Steak Sauce: Prestige
This bottle contains prestige. The prestige that comes from the juiciest steak your guests have ever cut into. When they do, they'll know to bow their heads, for they're in the presence of a great steak master. Kiss the ring, peasants. Kiss the Ring.
Advertising School: Southern Methodist University, Dallas, USA
Art Director: Hillary Barnard
Copywriter: Jeffrey Hodgson
Published: April 2008
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Comments
I like 'em.
The copy seems a bit removed from the product. Talks more about steak and less about the sauce...unless of course A1 is some kind of meat tenderizer or something...
"Our factories make cosmetics. We sell hope." -M.Factor
terrible and awful. bad too.
http://www.WATGame.com
tooo big punch line... i dint really like it....
what a lame copy... "kiss the ring, peasants?"
Great copy!!!... sell the results!
Really good student work! I wish my work was that good when I was still a student. Don't listen to the haters on this page. Now for a bit of (constructive) criticism. I find the art direction lacks a focal point. I look at the ad and I don't know where to start, the copy and the visuals all have the same weight. I'd work on the composition of all three of these a bit more. It's a nice look but it lacks any visual motion.
is this part of the young lions campaign??? if not its a crap ad.
copy is completely disjointed from the product.
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