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24 comments

chinaski's picture
chinaski
949 pencils

iceberg metaphore... who wants more?

Moist's picture
Moist

A so-called copywriter who can't spell metaphor.....wow.

Spanky's picture
Spanky
4898 pencils

how well do you spell in turkish? english is his second language.

tipptapp's picture
tipptapp
133 pencils

I'm not sure, what thess ads want to tell me: that only 5% of the award-winners are visible? I don't get it...

Spanky's picture
Spanky
4898 pencils

these are pretty bad. the message is way too vague. 95% of your students will never see a one show pencil? probably true. but not something you'd want to say. besides that, the campaign is the same "idea" 3 times. also, i wouldn't mention award shows in an ad unless i had an award-winning calibre campaign. this is nowhere close.

hollywood's picture
hollywood
103 pencils

Let me have a go... Let me have a go... Um... only 5% of creatives will survive global warming?

coelho's picture
coelho

95percent is the name of the advertising academy
hope that sheds some light
the cannes judges got it

ErJose's picture
ErJose
51 pencils

Otra vez el bendito iceberg?????

WC's picture
WC

95% advertising courses will UNLEASH your untapped potential

CC3's picture
CC3

How about 95% of people who see these will be confused. And I guess the 5% is the "judges" who got it. I am the former.

Tapper's picture
Tapper
490 pencils

If you had to name one country that has the highest rate of copied work, like 95% similar to other ideas that appear on here/published first, then it would have to be India. Although China are catching up, but they have just got going in this game, so its to be expected.

Sorry but that is true, not racist just an observation on the subject of ripped ideas.

Strip. Strip. Strip.

Disco Munky's picture
Disco Munky
3900 pencils

Are you guys serious?

Just off the top of my head I ask, What was the last Horror movie to come out of Hollywood that wasn't a re-make of a Japanese film.

It doesn't stop there either.

Anyhoo, imitation is the highest form of flattery, so zip it and bask in the flattery.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

exactly. only a complete hack would defend creatives ripping off ideas. refer to the post above mine for proof.

Disco Munky's picture
Disco Munky
3900 pencils

Whatever Adolph.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

don't be angry, princess. you can't help but make an ass out of yourself. that's what we like about you.

Disco Munky's picture
Disco Munky
3900 pencils

You sound like you think you're being clever.

Typical behavior for a stupid racist.

Doin' it for the points

Spanky's picture
Spanky
4898 pencils

coming from the queen of hacks, i consider any attempted insult a compliment.

Disco Munky's picture
Disco Munky
3900 pencils

Alright then. You do that.

Don't you have a youth camp to supervise or hate crime to commit?

I only ask because you seem like the sort who'd do those things.

You being extremley racist and all...

Big Smile! Big Smile!

Doin' it for the points

G_Patterson's picture
G_Patterson
42 pencils

Why do you bother with Spanky?

He's clearly not worth the effort.

darlson's picture
darlson
8 pencils

It's funny that you say that, considering the words of Helmut Krone:
"I asked one of our young writers recently, which was more important: Doing your own thing or making the ad as good as it can be? The answer was “Doing my own thing.” I disagree violently with that. I’d like to pose a new idea for our age: “Until you’ve got a better answer, you copy.” I copied [famous Doyle Dane art director] Bob Gage for five years."

johnston's picture
johnston
144 pencils

I thought this was a place to post comments on the advertising. This thread feels like a street fight.

Spanky's picture
Spanky
4898 pencils

i pushed the queens buttons a few too many times. now she follows me around like a psychotic, jilted lover. it's amusing to me. but i can see how it would get old.

strongbone's picture
strongbone
107 pencils

Advertising in Malaysia... 5% creative, 95% business.

ivanlim's picture
ivanlim
262 pencils

a cruel but very true observation.

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