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8.ta: Heita, Field

8.ta: Heita, Field
Your rating: None Average: 5.3 (16 votes)

Teaser ads for the 8.ta campaign.

Advertising Agency: McCann Erickson, Johannesburg, South Africa
Executive Creative Director: Vanessa Pearson
Senior Art Director: Yvonne Hall
Head Designer: Sarita Immelman
Art Director: Sean Harrison
Copywriters: Tim Beckerling, Peet Englebrecht
Production Company: Velocity Films
Director: Keith Rose
Photographer: Michael Polizia
Published: January 2011

8 Comments

mikeelrapido's picture 1943 pencils
mikeelrapido | Mon, 2011-01-31 02:55

It's difficult to read this.

<---------------SexInAds------------------>

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http://sexinads.tumblr.com

everartz's picture 7590 pencils
everartz | Mon, 2011-01-31 03:09

gotta wait until its revealed... although personally i dont like the teasing and revealing technique anymore

| Everartz |

jackblack's picture 1462 pencils
jackblack | Mon, 2011-01-31 04:20

Using the environment to tease an announcement isn't anything special. Channel 4 already did a brilliant campaign using natural surroundings.

barcreativo.com's picture 2752 pencils
barcreativo.com | Mon, 2011-01-31 10:33

what???

www.barcreativo.com

Glut's picture 4076 pencils
Glut | Mon, 2011-01-31 11:31

nOt clear

sintra's picture 659 pencils
sintra | Tue, 2011-02-01 02:34
3

art direction not so great

nandan.moghe's picture 29 pencils
nandan.moghe | Tue, 2011-02-01 04:48

I don't understand

spinsarah's picture 110 pencils
spinsarah | Wed, 2011-02-23 00:52
2

Considering that I have no idea what the company is teasing, and this ad doesn't intend on giving me that information- It's pretty poorly executed.

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