8.ta: Heita, Field

Teaser ads for the 8.ta campaign.

Advertising Agency: McCann Erickson, Johannesburg, South Africa
Executive Creative Director: Vanessa Pearson
Senior Art Director: Yvonne Hall
Head Designer: Sarita Immelman
Art Director: Sean Harrison
Copywriters: Tim Beckerling, Peet Englebrecht
Production Company: Velocity Films
Director: Keith Rose
Photographer: Michael Polizia
Published: January 2011

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8 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

It's difficult to read this.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

everartz's picture
everartz
7611 pencils

gotta wait until its revealed... although personally i dont like the teasing and revealing technique anymore

| Everartz |

jackblack's picture
jackblack
2230 pencils

Using the environment to tease an announcement isn't anything special. Channel 4 already did a brilliant campaign using natural surroundings.

luispiter's picture
luispiter
2756 pencils

what???

Glut's picture
Glut
3947 pencils

nOt clear

sintra's picture
sintra
699 pencils

art direction not so great

nandan.moghe's picture
nandan.moghe
29 pencils

I don't understand

spinsarah's picture
spinsarah
110 pencils

Considering that I have no idea what the company is teasing, and this ad doesn't intend on giving me that information- It's pretty poorly executed.

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