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5 a day

Published/Aired: 
September 2007
Description: 

Passive smoking kills 5 people a day.
The Roy Castle Lung Cancer Foundation.
passivesmokingkills.org

Advertising Agency: CHI and Partners, UK
Executive Creative Director: Ewan Paterson
Creative: Wayne Robinson
Copywriters / Art Directors: Simon Hipwell, Matt Pam
Typographer: Dan Beckett
Photographer: Paul Murphy
Illustrator: Ruth Ibbotson
Retouchers: Tag

Comments (12)

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Highest Rated

C_Steven's picture
C_Steven
Activity Score 8

It took me some time to notice that grey sentence and I don't think that a lot of people bothered to notice it...

kalpesh78's picture
kalpesh78
Activity Score 2578

sorry done not by me but done by a lot of others a million times. stop lifting ideas. you might as well break into the cannes office and steal some awards..

go through www.coloribus.com you'll find it there.

ideas....30 minutes nahi toh free.

ideas....30 minutes nahi toh free.

Pombooie's picture
Pombooie
Activity Score 407

Kalpesh78 you're an idiot! The idea isn't lifted. Similar doen't mean the same - at least not here in my agency. Think before you type mate - it'll save you a lot of angst.

Oh and by the way, it's incredibly rude to even suggest that creatives are stealing ideas. So to put it bluntly - keep your gob shut!

pk's picture
pk

Kalpesh r u nuts! The one on coloribus.com is this one...for the roy castle cancer foundation...
I dont know how can u say this is lifted..

saidukaringa's picture
saidukaringa
Activity Score 275

Oh..my GOD... forget others... this is a new idea only... but there is/was many other ideas too... about smoking(passive).
people are thing whenever they see something about smoking it is old idea......... am I right :)
any way idea is very bood.

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Guest's picture
Guest

Good ad. As the others.

Rog's picture
Rog
Activity Score 6082

Like it. Even using the campaign ciggy shot... with the lines.

>>>> Go Power >>>>

>>>> That's not an ad. THIS is an ad.

Chris's picture
Chris
Activity Score 1985

hows the weather down there mate

Rog's picture
Rog
Activity Score 6082

Clearing, mate... after a huge front called Geelong ripped through. :)

>>>> That's not an ad. THIS is is an ad.

>>>> That's not an ad. THIS is an ad.

Uninvited Guest's picture
Uninvited Guest

" Passive smoking kills 5 people a day."

the visual shows only 4 lines struck...means 4 killed.
whos the fifth one ???????

dont tell me its the one who is smoking (i think this layout says that only)////
cz the one who is smoking , is not "passive smoking".

Guest's picture
Guest

brilliant..........hands down.........

Guest's picture
Guest

Could have been better art directed. Look at the two long horizontal lines. They are exactly the same. Jeez, that's what you get for using Tag:

C_Steven's picture
C_Steven
Activity Score 8

It took me some time to notice that grey sentence and I don't think that a lot of people bothered to notice it...

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