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50/10, Coated

Published/Aired: 
February 2007
Description: 

We were asked by Mohawk to develop a campaign to promote their only line of coated paper, Mohawk 50/10. We focused on the 3 main attributes of 50/10: its brightness, it's coating, and it's affordability vs. other number 1 coated sheets in the industry.

Advertising Agency: id29, Troy, NY USA
Creative Director: Michael Fallone
Art Director: Doug Bartow
Photographer: Mark McCarty / Troy, NY
Designer: Bryan Kahrs

Comments (2)

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Highest Rated

Go for it's picture
Go for it
Activity Score 23

Nice art direction!!!

Guest's picture
Guest

Dumb and dumber, with every ad in this campaign

Go for it's picture
Go for it
Activity Score 23

Nice art direction!!!

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