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Comments (28)

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Highest Rated

the Mutt's picture
the Mutt

i like nothing about this ad!
Its a lazy atempt at making something look nice with no idea in site

next please....

brainzed's picture
brainzed
Activity Score 652

What's the idea? Just showing us that it's a 4x4?
So you just write it in the landscape?
Can't you think a bit further?

Thisoe's picture
Thisoe

Did it drive through the iceberg?

Ataru's picture
Ataru

Bleah,,

CISBlues's picture
CISBlues
Activity Score 10

Look closely at the mound of ice/snow - you'll see the number 4, then the symbol for "by", x, then another 4.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Yes. And?...

Bigbird's picture
Bigbird
Activity Score 112

you dont even need to look closely, it's there in your face.

Mtl Dave's picture
Mtl Dave
Activity Score 274

Nice art direction.

Mtl Dave's picture
Mtl Dave
Activity Score 274

I'm not sure about the concept. But still very appealing for me.

adcook's picture
adcook
Activity Score 156

No idea.

bknowlden's picture
bknowlden
Activity Score 3647

It's basically saying that "it's a 4xxxxxxxxxxxxxxxxx...4" as in it can handle anything thrown at it. It's smart, a little subtle for consumers I think, but I bet we see it in archive next month...

Ginsberg's picture
Ginsberg
Activity Score 59

Subtle? It's so obvious? Besides being really stupid. A nice arte doesn't make up for a non existing idea. If the Archive publish this one, I'm ending my suscription.

Out-of-work-copywriter.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

There's nothing smart about this ad at all. It's simply saying it's a 4x4 in a most obscure way imaginable. And I don't mean to harp on it, but there's a BIG difference between a "statement" and a "concept".
I wish you all could've joined our discussion on the Jeep "Discover Planet Desert" ad. Some people seem to be having such a difficult time understanding what an ad concept is.
I suppose when schools are busy putting an emphasis on teaching the latest Photoshop effects over how to concept, it makes sense all that everybody ever wants to discuss is how "cool" and "amazing" the art looks on the page.
And that's VERY disturbing.

shaft_drive's picture
shaft_drive
Activity Score 273

cool one, Jet.

Marcelo Andrade's picture
Marcelo Andrade

Realy beautiful. Nice image.
But what´s the idea?

chintan ruparel's picture
chintan ruparel
Activity Score 1516

hehehe...

~ old habits die hard, older ones never do ~

marcelo_andrade's picture
marcelo_andrade
Activity Score 119

Realy beautiful. Nice image.
But what´s the idea?

Marcelo Andrade - Art director (Brazil)
http:\\www.marceloandrade.carbonmade.com

Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/

Ed Mintone's picture
Ed Mintone
Activity Score 585

I think the idea is to buy more 4x4's so we promote global warming even further. Poor polar bears.

ansaihi's picture
ansaihi

same as what he said... beautiful but...

kaceres's picture
kaceres
Activity Score 235

tiene algo...., pero creo que con dos avisos era sufciente, cuando se dice lo mismo mas de dos veces se ve aburrida.

i´ts nicem but...., i think, with two ads is enough, when you said the same thing 4 time, becomes bored

@Hazan_Ko

Brainsugar's picture
Brainsugar
Activity Score 1627

Those ads can only run 4 by 4...

Alex4444's picture
Alex4444
Activity Score 67

Please include a dance scene and this ad will be great. :)

Maxwedge's picture
Maxwedge
Activity Score 558

Pretty picture but could also be an ad for the greenies.

hdizzle's picture
hdizzle
Activity Score 50

Agreed. If it says anything it says "look how 4WDs impact pristine environments"

woody's picture
woody

Is that the road olny a 4x4's car would chose?

tantrik_indian's picture
tantrik_indian
Activity Score 953

looks like they have dirtied a pristine environment
~~be cool eh!~~

~~this paranoid survived!~~

puppiepoppy's picture
puppiepoppy
Activity Score 1634

SUXS BIG TIME!

tjb1970's picture
tjb1970
Activity Score 492

terrible

the Mutt's picture
the Mutt

i like nothing about this ad!
Its a lazy atempt at making something look nice with no idea in site

next please....

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