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Published/Aired: 
April 2014
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Description: 

Real ale deserves real thought.

Advertising Agency: Grey, Sydney, Australia
Creative Director: Chad Mackenzie
Art Director: Adam Frazer
Copywriter: Daniel Staudinger
Senior Account Manager: Evan Karas

Comments (9)

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Highest Rated

jamiecrick's picture
jamiecrick
2 Activity Scores

I love 4 Pines' beers, but really dislike these ads. Designed to be thought-provoking, they're just a lot of words and fancy fonts saying absolutely nothing. I like the idea of "real thought" for drinkers of "real beer" because us beer snobs are snobs in all kinds of ways. That's why if you're going to aim this high, you'd better make that text really interesting.

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