4 Pines Brewing Company: Tie

Real ale deserves real thought.

Advertising Agency: Grey, Sydney, Australia
Creative Director: Chad Mackenzie
Art Director: Adam Frazer
Copywriter: Daniel Staudinger
Senior Account Manager: Evan Karas


NY Belfry's picture
NY Belfry
1045 pencils

As I was scrolling, I'm thinking "okay, it's about a tie or formal-wear" that aims at some young adult / indie audience.

Nope. Ale. I mean, we don't even know what the ale looks like. Just supposedly a hint of the branding.

damnson's picture
10490 pencils

Too long, didn't read.

An axe murderer of ads.

Morde's picture
88 pencils

I just stop reading, my eyes where hurting and I lost myself a thousand times

Pete R.'s picture
Pete R.
2103 pencils

I won't read it, but looks cool. :)

Art & Illustration

morse's picture
16609 pencils

Lots of work went into this campaign. I appreciate it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

faceyon's picture
115 pencils

Coole art direction. Im guessing its about what men discuss when they drink? Although i disagree with tie not keeping you warm, it does.

teach me.

kleenex's picture
36180 pencils

A lot of good font work and effort went into this ad for sure.

sacrilegend's picture
2543 pencils

As design, it's nice. As an ad, meant to sell beer, or at least get me to consider the brand in some form or fashion, it fails miserably.

Also, I can't wait until we're past this "lock all the type up into a tight shape" phase.

jamiecrick's picture
2 pencils

I love 4 Pines' beers, but really dislike these ads. Designed to be thought-provoking, they're just a lot of words and fancy fonts saying absolutely nothing. I like the idea of "real thought" for drinkers of "real beer" because us beer snobs are snobs in all kinds of ways. That's why if you're going to aim this high, you'd better make that text really interesting.

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