4 Pines Brewing Company: Tie

Real ale deserves real thought.

Advertising Agency: Grey, Sydney, Australia
Creative Director: Chad Mackenzie
Art Director: Adam Frazer
Copywriter: Daniel Staudinger
Senior Account Manager: Evan Karas

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NY Belfry's picture
NY Belfry
1045 pencils

As I was scrolling, I'm thinking "okay, it's about a tie or formal-wear" that aims at some young adult / indie audience.

Nope. Ale. I mean, we don't even know what the ale looks like. Just supposedly a hint of the branding.

damnson's picture
3861 pencils

Too long, didn't read.

Morde's picture
88 pencils

I just stop reading, my eyes where hurting and I lost myself a thousand times

Pete R.'s picture
Pete R.
1467 pencils

I won't read it, but looks cool. :)

Art & Illustration

morse's picture
15659 pencils

Lots of work went into this campaign. I appreciate it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

faceyon's picture
74 pencils

Coole art direction. Im guessing its about what men discuss when they drink? Although i disagree with tie not keeping you warm, it does.

teach me.

kleenex's picture
26878 pencils

A lot of good font work and effort went into this ad for sure.

sacrilegend's picture
1998 pencils

As design, it's nice. As an ad, meant to sell beer, or at least get me to consider the brand in some form or fashion, it fails miserably.

Also, I can't wait until we're past this "lock all the type up into a tight shape" phase.

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