47 Street: Emoticons
On Mother's Day login the app on 47 Street Fan Page and tell mom how much you love her as mom and how little you love her as a Facebook friend.
47 Street is a recognized clothing brand for teenage girls. For Mother’s Day we created an app on Facebook where daughters could tell their moms that they loved them as Mothers but not as Facebook friends.
Advertising Agency: Niño, Buenos Aires, Argentina
Creative Director: Nico Sommer
Art Directors: Juliana Arboleda, Juan Marino
Copywriters: Nico Sommer, Rocío Solís
Additional credits: Martín Di Masi
Published: October 2013