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Comments (16)

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Highest Rated

vekialvivo's picture
vekialvivo
Activity Score 32

If the concept "correct your age" was a given by the brand then this is perfect, but the problem is the concept itself. The focus is all wrong, the concept should be supportive. Someone has a lot to learn from Dove PRO - Age concept. It's not about hiding who you are, or "correcting" something you can't change, it's about being comfortable with yourself and feeling the best you can in your own skin. Consumers want to feel understood, they want to relate to a brand as a friend, not be chastised by it.

Citizen13's picture
Citizen13
Activity Score 478

Boring!

"Assume nothing, question everything."

jazarah's picture
jazarah
Activity Score 1262

comon, it's nice

Pauflies's picture
Pauflies
Activity Score 205

Boring? I like it!
Maybe the 47/41 doesn't work, but the other two, fix the message really good.
It's Simple! not boring

Citizen13's picture
Citizen13
Activity Score 478

It's not a campaignable idea.
same ad, different numbers...

"Assume nothing, question everything."

wildbore's picture
wildbore
Activity Score 749

....the 2nd piece is ok.but... yes boring!

izzlah's picture
izzlah
Activity Score 229

i think it's ok - nice and simple !

imke's picture
imke
Activity Score 472

smart,Nice and simple is boring sometime. ...its really samrt message to say being young for ever...........

I think it should be..........mistake your age........if they are seen to be 42 age being 48 age.

pooja gadodia's picture
pooja gadodia
Activity Score 86
gribovitch's picture
gribovitch
Activity Score 63

cool

said the joker to the clown

niranjanhg's picture
niranjanhg
Activity Score 211

nice idea.

bknowlden's picture
bknowlden
Activity Score 3647

These are great. Hate the typography, love the idea.

m í t i c o's picture
m í t i c o
Activity Score 676

Simple & nice. I like.

http://artektracho.blogspot.com

Kateter's picture
Kateter
Activity Score 2029

it'd be better if they changed the number four and not number eight-
meaning: not 48 -> 42 but 82 -> 22 (for example)

biabitch's picture
biabitch
Activity Score 298

i like it.

graphikamaal's picture
graphikamaal
Activity Score 111

Just liked the 33/38 one, others are just ok, specially because of inconsistency in fonts.

vekialvivo's picture
vekialvivo
Activity Score 32

If the concept "correct your age" was a given by the brand then this is perfect, but the problem is the concept itself. The focus is all wrong, the concept should be supportive. Someone has a lot to learn from Dove PRO - Age concept. It's not about hiding who you are, or "correcting" something you can't change, it's about being comfortable with yourself and feeling the best you can in your own skin. Consumers want to feel understood, they want to relate to a brand as a friend, not be chastised by it.

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