3M: Wall

Super Sticky Notes

Advertising Agency: Cozum, Istanbul, Turkey
Copywriter: Tugrul Mengi
Art Director: Volkan Turkkan
Strategic Planner: Can Aksuyek

October 2008


teenie's picture
1894 pencils

Nice, except they're temporary notes. This shows their stickiness, but not their main reason for being: a quick, convenient note.

consolidated.db's picture
545 pencils

disagree. everyone knows what the sticky notes primary purpose is. it's the purpose of the category, no brand can claim uniqueness on it. it's like saying 'Brand X beer - gets you drunk'...a lot of sticky notes don't have longevity, that's the diff. with this particular brand...

Guest commenter's picture
Guest commenter

agree, superstickiness is not why i look for Post it.

Ad_Man's picture
826 pencils

nice? i think you meant, old.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest supply's picture
Guest supply

Es muy bueno, no siempre son temporales. Muchas personas lo usan para recordar algo por mucho tiempo.
El anuncio muestra que el pegamento es resistente. Me gusta.

STRTLRS's picture
1601 pencils

Not convincing enough. And the "hung on the wall for a very long time" thing has been done to death.


I think, therefore... yeah.

RM's picture
419 pencils


tototwiga's picture
153 pencils

I read it that it's so sticky it took the soot off the wall... clever. But, if you read it that it's been on the wall for a long time... old and tired.

I like the "less is more" cleaness of the ad.

rcs 's picture

Please, for God's sake, no more Post-It ads. This is garbage.

BE MY GUEST's picture
44 pencils

Oh, I thought they now have Post-it with wallpaper graphics. Super sticky notes could have been visualized with peeled off wallpaper - but then again, for a Post-it, would you like it to be that super sticky? I don't think so.

bompa's picture
318 pencils

Bad. This is garbage.

Guest commenter's picture
Guest commenter

They couldn't get it off the wall, so they just wallpapered over it.

_sai_'s picture
32 pencils

I don't like it.

mondo's picture
142 pencils


Grrrr's picture
1961 pencils

See? Another ad with THE wallpaper pattern!

CR_AD's picture
413 pencils

simple et efficace


SeanMartin's picture

Man, what a tough crowd!

C'mon, guys, it sells the product, and it does so with simplicity and style. It aint the greatest thing out there, but it's far from "garbage" and "terrible".

STRTLRS's picture
1601 pencils

Wow, how rare to find somebody here that actually drops the word "sell". Most of the peeps in here think that advertising is a means to create awareness or promote a product/service. Or an opportunity to do cool creative work that hasn't been done before. All these things are important in advertising, but the bottom line is it is one of many marketing tools used to sell. Sell. Once this "tough crowd" understands that, they'll start seeing ads in a different light.

The post-it ad sucks by the way.


I think, therefore... yeah.

luispiter's picture
2756 pencils
Hibon's picture
3734 pencils

i agree with SeanMartin > simplicity and style. (happy to find this on adsoftheworld)

Simple ideas are the best !

rodrigodaud's picture
57 pencils

Cmon, this is post-it and not an unknown product. Every single person in the world know the benefit of a post-it. Stickness, quick-tips or whatever, this is not relevant for the product. Just for doing something different to such a universal product its enough.

Guest commenter's picture
Guest commenter

It's okay. I get it. It does its job admirably.

Guest commenter's picture
Guest commenter

someone mentioned it being done to death. It has been. So much so, its killed the ad. And the fact that u used wallpaper for the background is a testament to how blant this ad is. So the connection is, its been there for a long time!!? so fucking what! like a painting you mean? lol. Its boring and forgetable. This is a great product, as all post it notes come off 2 seconds on, so pretty please with sugar on top, dont be lazy and recycle, even if the paper it was produced on is recycled! A waste.

slip's picture
919 pencils

uhm, the benefit of a supersticky post-it? sure. Not for me though. I guess the ad has some visual pull, althought it holds little reward.



Guest's picture

When she goes to check on her, Batwoman reveals that she now obeys Darkseid as well, and starts to recite the Equation. ,

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