3M Show Car Paste Wax: Makeup

Advertising Agency: FZT(FengZeTang), China
Creative Director: Zhang Li
Art Directors: Qiu Yuan, Ron Cheong
Copywriter: Dont Wang
Photographers: Zhang Yu Guang, Orange Xu
Published: December 2008

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12 comments

Guest's picture
Guest

Its not bad but i think its a bit too over...y would i do that since theres a mirror for me and im not using it?! im just acting nerd to do so if i were the gal

Guest's picture
Guest

humour and rationalising, it never works!
enjoy the idea
willem

alexander_bickov's picture
alexander_bickov
3279 pencils

Good marketing idea

Guest's picture
Guest

eh. it looks like she's in the bathroom too. confusing

mrckais's picture
mrckais
415 pencils

i think its the same idea used for Mr. clean.
it works, but where's the creativity if it was done?

mrckais

kitkiritkit's picture
kitkiritkit
73 pencils

hehe car polish

Jesterbrand's picture
Jesterbrand
142 pencils

I like this! Great idea, very clear, and uniquely executed. The girl is also really cute, which helps. My only complaint, like some others have mentioned, is that the background is distracting. It does look kind of "bathroomish" which detracts from the overall imagery. Honestly, I wish they could just revisit this and swap out the background... that'd earn 10 stars!

Guest's picture
Guest

That girl has a parking meter in her bathroom :-)

Like the idea! Background in combination with the blue-sky reflextion in the mirror... weird!

Bob08's picture
Bob08
749 pencils

Good the idea: only.

Emran Hayat's picture
Emran Hayat
832 pencils

is the car parked in open air bathroom? bad execution

Creativity is a natural extension of our enthusiasm

SoCH_TO's picture
SoCH_TO
953 pencils

wat is idea. too bad work man

Live with Passion

Guest's picture
Guest

girl is nice but not a good idea

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