3M / Scotch-Brite: Cat

LintRoller Removes hair and fluffs
Easy to apply / more adherent / not damage the clothes

Advertising Agency: Base 1, Santiago, Chile
Creative Director: Hugo Lopez
Art Director: Carlos Cuevas
Copywriter: Jorge Cuadra

May 2016


morse's picture
17103 pencils

I wish this was a campaign, not just one ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

amraly77's picture
55 pencils

Sometimes and ordinary campaign of similar executions make a good idea just fail. I think this one works fine as a one-off, and you just get the idea of whatever the product is useful for. And the brilliant thing about this ad is it's tackling a really funny insight, and it's actually tackling the worst of all cases, which is cats' fur.
I love it anyways

Carlos_Felipe's picture
21 pencils

This ad is from chile not United Kingdom
Advertising Agency: Base 1, Santiago, Chile
please change the country

vander's picture
2 pencils

Is a boring idea.

CurryJ's picture
955 pencils

'This ad is from chile not United Kingdom
Advertising Agency: Base 1, Santiago, Chile'

That's what it says, doesn't it?

I think; therefore I am

art.vs.commerce's picture
566 pencils

great idea, not well executed

thedesignaddict's picture
5403 pencils

I like the idea, but the execution is really poor. It could have been great, but as-is, it is not very good.

Marlus Lau's picture
Marlus Lau
1808 pencils

Yeah, the execution could be better. But it's a nice idea.

silvi's picture
4172 pencils

Horrible execution. Sorry.

Brain-Art's picture
1101 pencils

Awfull art. Good idea

Carlos_Felipe's picture
21 pencils

Less is more. the execution could be better but the simple art and funny insight works for me.

sold's picture
3305 pencils

this is garbage, sorry, but it is true.
very bad artwork also

Hibon's picture
3734 pencils

For this product this is boring, seen much better work . sorry!

Simple ideas are the best !

sarakye's picture
22 pencils

I think the execution is quite boring. The idea, I get but it could have been done with perhaps a bit more humor since this is what they are going for.

bukaccio's picture
75 pencils

2 logos? 2 pack shots? very poor execution.
Still the insight is great and the idea is powerful.
I agree, this should be a multi-visual campaign.

red-red's picture
66 pencils

Good idea but average execution, it should be campaign

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