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3M Scotch® Magic™ Tape: Overloaded, 1

3M Scotch® Magic™ Tape: Overloaded, 1
Your rating: None Average: 6.2 (20 votes)

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ekki Frenkler
Art Directors: Pei-Jen Müller-Lierheim, Miro Moric
Copywriter: Petra Nachtigall
Photpgraphers: Felix Holzer, Kevin Lee(ecopix)
Published: October 2007

Comments

JAGGY's picture 1396 pencils

Overdone

Jaggy, MICA Ahmedabad

ironcity's picture 47 pencils

does FEVICOL sound familiar? it should, because that's where this idea came from.

right here: http://www.youtube.com/watch?v=jTav-vdht0E

kgeiger's picture 3824 pencils

Hmmm... These kind of visuals, as real photographs, have been virulating around the web as a homemade ppt for a couple of years already. But the connection with Scotch tape is nice...

kgeiger's picture 3824 pencils

...

tima_dematae's picture 38 pencils

Something i would have done

Guest's picture

so it's crap. that's what you were trying to say, right?

Dreamigator's picture 432 pencils

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Guest's picture

The ad is nice. Unfortunately exactly the same idea has been done way back by O&M Mumbai for Fevicol, the glue. They had a truck transporting tons of people, nobody being shaken off: similar product, similar key quality stressed, similar execution.

gango75's picture 218 pencils

This picture is travelling through the internet for years in funny pics section.
I think they just put the tape on it! So it is not fresh for me.

FS's picture

Giant Tape Wow.

W_Silveira's picture

don't wanna sound harsh, but...
this is the most basic sh*te i've seen in a while! predictable, boring as hell, bad A.D., lazy stuff.
shame on everyone involved.

Bunman's picture

laaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaame old shit.

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