3M Scotch® Magic™ Tape: Overloaded, 1
Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ekki Frenkler
Art Directors: Pei-Jen Müller-Lierheim, Miro Moric
Copywriter: Petra Nachtigall
Photpgraphers: Felix Holzer, Kevin Lee(ecopix)
Published: October 2007
12 Comments
Overdone
Jaggy, MICA Ahmedabad
does FEVICOL sound familiar? it should, because that's where this idea came from.
right here: http://www.youtube.com/watch?v=jTav-vdht0E
Hmmm... These kind of visuals, as real photographs, have been virulating around the web as a homemade ppt for a couple of years already. But the connection with Scotch tape is nice...
...
Something i would have done
so it's crap. that's what you were trying to say, right?
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The ad is nice. Unfortunately exactly the same idea has been done way back by O&M Mumbai for Fevicol, the glue. They had a truck transporting tons of people, nobody being shaken off: similar product, similar key quality stressed, similar execution.
This picture is travelling through the internet for years in funny pics section.
I think they just put the tape on it! So it is not fresh for me.
Giant Tape Wow.
don't wanna sound harsh, but...
this is the most basic sh*te i've seen in a while! predictable, boring as hell, bad A.D., lazy stuff.
shame on everyone involved.
laaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaame old shit.