3M Scotch Brite: Stove crawl

Advertising Agency: 180 Degree Strategics, Malaysia
Creative Director: Chan Fong
Photographer: Kenneth Lim
Art Director / Copywriter: Kc.Har / Kyle

12 comments

SeanMartin's picture
SeanMartin

It took all three before I could even begin to figure out what was going on here. Sorry, as much as I love the art direction, this is all a bit too high concept.

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www.joey-aristophanes.com

Favete's picture
Favete
365 pencils

What could you love about the art direction, is awful look behind, where the smoke is. Look in the left arm of the first woman, is sharp while the floor is blurred.... agh! The copy is the thing i like here... but the have ruined with the "kitchen" word. It would have just stayed as "For Tough cleaning jobs."

graffica's picture
graffica
6 pencils

Nice concept, bad photoshop and bad art direction. It should show the edge of the stove and the wall behind.

Guest's picture
Guest

Mais que merda é essa??

jimkuz's picture
jimkuz
408 pencils

Awesome. Only criticism I have is, I think they should be cleaning, and not just crawling.

STRTLRS's picture
STRTLRS
1607 pencils

This campaign is too forced. Too complicated and will not sell. Keep it simple people.

www.storytellerscreative.com

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I think, therefore... yeah.

Guest's picture
Guest

First of all... the art is bad... the copy sux...
and is the concept about scotch brite losing the battle or is the ppl crawling the dirt survivors in the fight.
Really unclear. Should rethink how to make idea clear.

Guest's picture
Guest

art director & copywriter, pls think before doing craft. when go interview better don't bring this campaign. thanks.

Mansoor Bhatti's picture
Mansoor Bhatti
171 pencils

Lame.....Waste!!!

Guest's picture
Guest

good lord. are these people on drugs? this is ridiculous!!

Guest's picture
Guest

過於勉強,內容空動。
Sorry guys!

Guest's picture
Guest

hate it...

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