3M Scotch Brite Roller adhesive: Dust

Dust

Advertising Agency: Publicis Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens
Art Director: Laurence Van de Putte
Copywriter: Nathalie Delchambre
Photographer:Jean-François De Witte
Retouching: Jonathan Steelandt
Published: April 2011

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11 comments

JeffP's picture
JeffP
810 pencils

@Ivan, wrong creative. It reads 'hair' in French. You're looking for the one written 'Poussière'... I imagine.

ivan's picture
ivan

Is it correct now?

Ivan Raszl, admin of AotW

JeffP's picture
JeffP
810 pencils

Oui!

heritage85's picture
heritage85
180 pencils

Not only I like it, but I like it even more because it's not "festival-ready" written in english.

Billoughsby's picture
Billoughsby
5091 pencils

Kudos for the satisfying look and feel to this series. Clean and simple solution, not lazy.

This is the sort of work that restores our generous attitude toward the use of computers as a tool in advertising -- or at least makes us forget for a moment that we were saying just the other day that we would cry if we saw another Photoshop atrocity.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
2756 pencils

i love it

atb2005's picture
atb2005
13567 pencils

Damn it, Bill. I generally agree with you, but not quite so this time. Yes, it's a simple clean solution (hence my sort of positive rating). But is it really that satisfying? I don't think so. It looks like something that students could have come up with.

Billoughsby's picture
Billoughsby
5091 pencils

That's cool, atb. It just felt refreshing to me. It's entirely possible my reaction was based more than it should have been on a subconscious desire to break away from the work I had just looked at.

Cheers

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jackbr's picture
Jackbr
1362 pencils

Nice.

Jack

justephemeral's picture
justephemeral
2 pencils

like it :)

soryana's picture
soryana
155 pencils

good and nice

yes

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