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3M Scotch Brite Lint Roller: Cat

3M Scotch Brite Lint Roller: Cat
Your rating: None Average: 7 (43 votes)

LintRoller Removes hair and fluffs
Easy to apply / more adherent / not damage the clothes

Advertising Agency: Base 1, Santiago, Chile
Creative Director: Hugo Lopez
Art Director: Carlos Cuevas
Copywriter: Jorge Cuadra
Published: 2009

16 Comments

morse's picture 8826 pencils
morse | Sat, 2010-01-23 22:51
8

I wish this was a campaign, not just one ad.

What hath God wrought

amraly77's picture 55 pencils
amraly77 | Sun, 2010-01-24 00:44

Sometimes and ordinary campaign of similar executions make a good idea just fail. I think this one works fine as a one-off, and you just get the idea of whatever the product is useful for. And the brilliant thing about this ad is it's tackling a really funny insight, and it's actually tackling the worst of all cases, which is cats' fur.
I love it anyways

Carlos_Felipe's picture 21 pencils
Carlos_Felipe | Mon, 2010-01-25 10:11
8

This ad is from chile not United Kingdom
Advertising Agency: Base 1, Santiago, Chile
please change the country

vander's picture 2 pencils
vander | Sun, 2010-01-24 19:41

Is a boring idea.

CurryJ's picture 959 pencils
CurryJ | Sun, 2010-01-24 22:48

'This ad is from chile not United Kingdom
Advertising Agency: Base 1, Santiago, Chile'

That's what it says, doesn't it?

================================================
I think; therefore I am

art.vs.commerce's picture 568 pencils
art.vs.commerce | Mon, 2010-01-25 00:42

great idea, not well executed

thedesignaddict's picture 4341 pencils
thedesignaddict | Mon, 2010-01-25 01:21
4

I like the idea, but the execution is really poor. It could have been great, but as-is, it is not very good.

Marlus Lau's picture 1764 pencils
Marlus Lau | Mon, 2010-01-25 06:50

Yeah, the execution could be better. But it's a nice idea.

silvi's picture 4174 pencils
silvi | Mon, 2010-01-25 08:33

Horrible execution. Sorry.

Brain-Art's picture 1113 pencils
Brain-Art | Mon, 2010-01-25 09:54

Awfull art. Good idea

Carlos_Felipe's picture 21 pencils
Carlos_Felipe | Mon, 2010-01-25 10:10
8

Less is more. the execution could be better but the simple art and funny insight works for me.

sold's picture 2623 pencils
sold | Mon, 2010-01-25 14:31

this is garbage, sorry, but it is true.
very bad artwork also

Hibon's picture 3612 pencils
Hibon | Tue, 2010-01-26 14:32
2

For this product this is boring, seen much better work . sorry!

Simple ideas are the best !

sarakye's picture 22 pencils
sarakye | Thu, 2010-01-28 00:29

I think the execution is quite boring. The idea, I get but it could have been done with perhaps a bit more humor since this is what they are going for.

bukaccio's picture 72 pencils
bukaccio | Thu, 2010-01-28 05:00

2 logos? 2 pack shots? very poor execution.
Still the insight is great and the idea is powerful.
I agree, this should be a multi-visual campaign.

red-red's picture 66 pencils
red-red | Mon, 2010-02-01 06:14

Good idea but average execution, it should be campaign

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