3M Post-it: Yellow, Meeting

Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Gabriel de Moura, Victor Britto
Photographer: Marlos Bakker

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17 comments

italocr88's picture
italocr88
213 pencils
Gi_bo's picture
Gi_bo
1385 pencils

You like which better than which?

GiBo

soryana's picture
soryana
155 pencils

yes you're right.

yes

marceloferreira's picture
marceloferreira
21 pencils

Sinceramente vocês não tem vergonha de fazer essas 2 campanhas totalmente fantasmas de Post it
as vésperas de cannes e ainda por cima divulgar no CCSP e aqui?

AdBuzzer's picture
AdBuzzer
1168 pencils

I don't quite get the idea - perhaps some copy would help, unless it's a teaser.

NataliaLima's picture
NataliaLima
1380 pencils

Put your meeting and birthday in a post it, so you don't forget it

abake's picture
abake
1266 pencils

Oh wow, I really didn't get it at all. I guess it makes more sense now, but it's still very ugly. Looks very unattractive.

esteb's picture
esteb
673 pencils
Ron Burgundy's picture
Ron Burgundy
1636 pencils

is post its only benefit helping you remember?

MidasTouch's picture
MidasTouch
1024 pencils

I got it very quickly, I usually I don't get anything xD
On of the best ad for post-it I've ever seen.
The realisation is awesome.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

CuriousPencil's picture
CuriousPencil
4227 pencils

Needs copy.

agappehp's picture
agappehp
108 pencils

I don't UNDERSTAND!

Glut's picture
Glut
3947 pencils

Excellent, very clever. For me copy isn´t necessary

purshotham's picture
purshotham
455 pencils

too-much of post its..

dmm531's picture
dmm531
5 pencils

really? a double page ad for post-its? I think the art director just wanted an excuse to paint people yellow.

ace85le's picture
ace85le
3939 pencils

overkilll.... but didn't kill anything.

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lukefang's picture
lukefang
54 pencils

didn't get it either

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