3M Post-it: Yellow, Birthday

Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Gabriel de Moura, Victor Britto
Photographer: Marlos Bakker

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11 comments

luispiter's picture
luispiter
2756 pencils

es confuso

SuperAndrew's picture
SuperAndrew
99 pencils

Ugly!!!

esteb's picture
esteb
673 pencils
Gi_bo's picture
Gi_bo
1385 pencils

Not nice. agree with the above, its confusing

GiBo

Tommy G.'s picture
Tommy G.
897 pencils

unattractive concept. that's really bizarre.

bluemonster's picture
bluemonster
28 pencils

i get it....it makes sense....but I don't like it.

abake's picture
abake
1266 pencils

I don't get it and it looks fugly.

Troll's picture
Troll
614 pencils

How do people not get it? It's not a great campaign, in fact it's pretty gross, but it's easy to understand if you use a little bit of brainpower.
Post-its are to help you remember. It's a birthday party. Put the two together and you get....

CriticalVoice's picture
CriticalVoice
165 pencils

Too bad that it unconsciously tells you that you must remember the birthday of your child. And it is somehow ugly.

mimosainsiva@gmail.com's picture
mimosainsiva@gm...
77 pencils

What is mean by

Jung Jin Park's picture
Jung Jin Park
9 pencils

i feel like idiot who can not understand this concept not at all...

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