32 comments

copycomoelcopi's picture
copycomoelcopi
822 pencils

what? i think i get it, but… what?

the_ashlands's picture
the_ashlands
1394 pencils

ha...

lettin that timer get pretty low arent ya locke??

Davosk's picture
Davosk
4833 pencils

Can someone pls explain.

theassailante's picture
theassailante
234 pencils

some of us here are 'LOST' eh?

Yokel's picture
Yokel
604 pencils

Haha! I was, but now I am found.

ivan's picture
ivan

;)

Ivan Raszl, admin of AotW

fifthbullet's picture
fifthbullet
188 pencils

hmm... no wonder they need post it.
still using the dos system...

Dick Huges's picture
Dick Huges
939 pencils

I love when people do ads thinking about their friends in the agency that talk about a show in the coffee. Im sure your friends are proud of ya.

Minimum's picture
Minimum
1496 pencils

The numbers are those of the series LOST, he's sitting behind a computer running DOS just like the one in the series, the post-it is a nice pun on the fact he musn't forget those numbers

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

braindrain's picture
braindrain
240 pencils

So as long as the creative team can explain that to everyone who sees the ad, it'll be fine.

Waaaay too subtle for its own good. Pure award show fodder.

Minimum's picture
Minimum
1496 pencils

I agree, it's a very nice looking ad. With a great thought behind it, and it took me 2 minutes of Googling those numbers before I got the meaning of them :) But the audience will be oblivious to its meaning. This is prestige work, for the metals only. (And a good try in my opinion)

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

wichi's picture
wichi
20 pencils

PUSH THAT BUTTON!!!

clonezepan's picture
clonezepan
2 pencils

puff!!

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

whaaaaat???? it´s imposible that a client aprove that! whaaat? i see the show and i dont remenber the f****ing number...

The creative team in chile expend so many time viewing Lost that they forget to do ads!!!

This ad should be LOST

LeAdvertiser's picture
LeAdvertiser
32 pencils

Hahah. I watch the show and i always wondered, how the hell do they remember that combination like it was their cell-phone number!??? This is funny, but it's borrowed interest that only targets a small group of people. It's a very student-y ad.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Considering how popular the show is, I'd hardly say that this "only targets a small group of people".

liar's picture
liar
386 pencils

but then again, it only targeted those who watch Lost.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Which is (and I'm guessing here) 25 million people in America alone?

hang-the-dj's picture
hang-the-dj
1262 pencils

I've never seen an episode and I am the zeitgeist.

This ad caused me to have a micro-sleep.

And you thought I was lost forever Boony...

Boony wants a beer's picture
Boony wants a beer
380 pencils

The zeitgeist? Bullshit DJ.

You're just a stinking hippy who spends his days ranting about pointless left wing ideologies.

One large tofu burger meal please.

Minimum's picture
Minimum
1496 pencils

And yet, most people did get it AFTER it was explained in text. That says something about the so-called target group. It's too difficult to get on the image alone IMHO

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

fersvax's picture
fersvax
1237 pencils

ZZZZZZZZZZZZZZZZZZZZ

FER.

jebus's picture
jebus
474 pencils

LOST is back tonight!!! Great ad : )

raverus's picture
raverus
1476 pencils

watch some 'LOST' please.........good idea.......

popdistortion's picture
popdistortion
1594 pencils

Can't relate to the ad but if it makes so much sense for Lost viewers (no pun intended) it's wise to publish it in the right surrounding. If they did that... good job. Otherwise... get Lost (pun intended)

Minimum's picture
Minimum
1496 pencils

Well I must agree that commercial-wise it isnt hitting the market because of the relatively small group of people who will actually get this one. But I dont watch LOST, maybe that I've seen an episode or two. But I did recognise those numbers straight away because I read about the numbers and was intrigued. I don't know why but the story behind those numbers got my intention because of their mysterious meaning.

This is obvious Award-material. If it wins I don't know (but I personally like it, smart thinking)

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

the_ashlands's picture
the_ashlands
1394 pencils

research how large the viewing audience for lost is, and youll find this is not a small target.

Minimum's picture
Minimum
1496 pencils

Im not accussing them on the fact wether they did or did not research the quantity of Lost watchers. I'm merely saying that if they want to sell Post-it stickers the gimmick is 'lost' (haha) on a lot of people who do not watch the episode. And most big compagnies want their products to hit that spark with everyone. Not just the 1/3 of the population who watches Lost. (and no I do not know the numbers of viewers) I'm merely saying that they lose a big percentage of possible buyers by using a picture that you can only understand if watching the series (and are into those numbers)

But then again, for award shows this is good

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

the_ashlands's picture
the_ashlands
1394 pencils

granted this is most likely award show driven..and im not accusing them of not researching either.

while obviously the entire population doesnt watch the show...it just sounds as if your underestimating the audience that do in fact watch tune in to lost....

Minimum's picture
Minimum
1496 pencils

Well, you conviced me. (WOW I'm one of the rare people on the internet that accept it when they are wrong :) )

Yes maybe I underestimated the size of the number of viewers. But at least we agree that it is award material. I like it though.

Thanks for the feedback

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

the_ashlands's picture
the_ashlands
1394 pencils

cheers

JCHS's picture
JCHS
67 pencils

that ideas so fckng boring,

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