3M Post-it: Doctor

Nothing escapes your mind.

Advertising Agency: Grey, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Marlos Bakker

11 comments

pierrelastname's picture
pierrelastname
2869 pencils

forced...

dadada's picture
dadada
1720 pencils

nice

Everybody is creative, be yourself.

Mr. Phill's picture
Mr. Phill
131 pencils

I think you're missing the point! The doctor is escaping and Post it don't let him go away!!! Where is the difficulty??

I loved the idea and the art direction....

WeirdDog's picture
WeirdDog
209 pencils

GREYit.

the_watering_hole's picture
the_watering_hole
4 pencils

Why are they trying to escape? Ivan, please explain.

DBB's picture
DBB
1218 pencils

They represent the things you need to remember but escape from your mind,
this is a cannes winner in my opinion.
great job!

ed_nose's picture
ed_nose
5 pencils

Very nice job. Like the art direction and ideia.

purshotham's picture
purshotham
455 pencils

All the 3 ads are great with clear message...

ace85le's picture
ace85le
3939 pencils

It's a well thought out campaign. 3 ads are for different use: an event, an anniversary, and an appointment.

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Jung Jin Park's picture
Jung Jin Park
9 pencils

not bad

AD-rian's picture
AD-rian
261 pencils

I like it.

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