May 2011

Print advertisment created by Grey, Brazil for 3M, within the category: Office Equipment.

Nothing escapes your mind.

Advertising Agency: Grey, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Marlos Bakker

Comments (23)

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Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

i really like these, great job guys!

arke1's picture
Activity Score 235

Yea not bad, kind of a cool retro vibe to the art direction too.

A.D.小菜's picture
Activity Score 2

I can't understand it please

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

the square is 3M Post It note, and the person represents a hot date he doesn't want to forget.

lovin the art direction, super cool

atb2005's picture
Activity Score 13557

You knew it was a hot date, because you read date in the title. Also, the art direction, though cool indeed, is confusing. Is that rope inside someone's head.. Outside? It must be outside, I guess, since everyone is walking away from it. The usual from Brazil - fantastic art, muddled message.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

perhaps "date" was scooped up by brain un -conscience-ly when skimming the page, but what solidified the idea was the series, but agree with you on the art.

Winter's picture
Activity Score 77

i'm loving it. amzing

Rotzgoht's picture
Activity Score 186

I get the hot date reference, but I wonder why all the models look scared. Do they look scared? Does that say something else about post its?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

They're trying to escape, but obviously, there's no escaping from Post-It's. Never seen a movie where prisoners tried to escape? :) they don't walk out all too comfortable ;p

Rotzgoht's picture
Activity Score 186

I appreciate that answer. That's a good interpretation, and probably correct from the PoV of the creative. I can see that now.

But then it just seems less that the idea is trying to escape, like the girl is sneaking out or slipping away, and more that the girl (or whichever) is just scared. Maybe the element of fear here, if it was intentional, could've been resolved/addressed in the copy.

Anywhoo, fun Ads for post-its.

pierrelastname's picture
Activity Score 2869

no no.... forced... and too much circles...

Phillhb's picture
Activity Score 258

When you have to explain your idea... it doesn't work... nuff said

kleenex's picture
Activity Score 48489

not that great.

brookjohnston's picture
Activity Score 296

Smart....too smart. Nobody in the real world looks at print pieces long enough to understand this. Victim of its own intricacy.

Direstion's picture
Activity Score 115

Very simple great idea

Church Money's picture
Church Money
Activity Score 76

Whoa, whoa guys. This isn't THAT complicated. Post it note keeps you from forgetting things. I think it's a really cool direction for post it notes, and the art is killer.

arjunmark's picture
Activity Score 9

Great idea...but the visual dosen't communicate well. the birthday one was better

Mr. Phill's picture
Mr. Phill
Activity Score 138


Glut's picture
Activity Score 3935

nice idea, but why the dark executions?

purshotham's picture
Activity Score 457

Brilliant idea & execution....

ace85le's picture
Activity Score 3935

Neat and brilliant. Very solid campaign. Well done guys!


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

raw tuna's picture
raw tuna
Activity Score 837

Totally awesome. :D

Wordnerd's picture
Activity Score 6692


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