3M Post-it: Date

Nothing escapes your mind.

Advertising Agency: Grey, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Marlos Bakker

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23 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

i really like these, great job guys!

arke1's picture
arke1
237 pencils

Yea not bad, kind of a cool retro vibe to the art direction too.

A.D.小菜's picture
A.D.小菜
2 pencils

I can't understand it please

Ron Burgundy's picture
Ron Burgundy
1636 pencils

the square is 3M Post It note, and the person represents a hot date he doesn't want to forget.

lovin the art direction, super cool

atb2005's picture
atb2005
13567 pencils

You knew it was a hot date, because you read date in the title. Also, the art direction, though cool indeed, is confusing. Is that rope inside someone's head.. Outside? It must be outside, I guess, since everyone is walking away from it. The usual from Brazil - fantastic art, muddled message.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

perhaps "date" was scooped up by brain un -conscience-ly when skimming the page, but what solidified the idea was the series, but agree with you on the art.

Winter's picture
Winter
77 pencils

i'm loving it. amzing

Rotzgoht's picture
Rotzgoht
186 pencils

I get the hot date reference, but I wonder why all the models look scared. Do they look scared? Does that say something else about post its?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

They're trying to escape, but obviously, there's no escaping from Post-It's. Never seen a movie where prisoners tried to escape? :) they don't walk out all too comfortable ;p

Rotzgoht's picture
Rotzgoht
186 pencils

I appreciate that answer. That's a good interpretation, and probably correct from the PoV of the creative. I can see that now.

But then it just seems less that the idea is trying to escape, like the girl is sneaking out or slipping away, and more that the girl (or whichever) is just scared. Maybe the element of fear here, if it was intentional, could've been resolved/addressed in the copy.

Anywhoo, fun Ads for post-its.

pierrelastname's picture
pierrelastname
2869 pencils

no no.... forced... and too much circles...

Phillhb's picture
Phillhb
130 pencils

When you have to explain your idea... it doesn't work... nuff said

kleenex's picture
kleenex
26358 pencils

not that great.

brookjohnston's picture
brookjohnston
296 pencils

Smart....too smart. Nobody in the real world looks at print pieces long enough to understand this. Victim of its own intricacy.

Direstion's picture
Direstion
115 pencils

Very simple great idea

Church Money's picture
Church Money
76 pencils

Whoa, whoa guys. This isn't THAT complicated. Post it note keeps you from forgetting things. I think it's a really cool direction for post it notes, and the art is killer.

arjunmark's picture
arjunmark
9 pencils

Great idea...but the visual dosen't communicate well. the birthday one was better

Mr. Phill's picture
Mr. Phill
131 pencils

GREAT CAMPAIGN!!!

Glut's picture
Glut
3947 pencils

nice idea, but why the dark executions?

purshotham's picture
purshotham
455 pencils

Brilliant idea & execution....

ace85le's picture
ace85le
3939 pencils

Neat and brilliant. Very solid campaign. Well done guys!

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The Mad Adder's picture
The Mad Adder
212 pencils

Totally awesome. :D

Wordnerd's picture
Wordnerd
6662 pencils

Great

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