3M: Plane

Fight another day!

The sole purpose of the product is able to glue things back together. In the world of child's play, the game stops when the toy is broken. With 3M Multi-Purpose Super Glue, the game doesn’t have to end, it can be continued another day!

Advertising Agency: Draftfcb, Taipei, Taiwan
Creative Directors: George Liou, Coco Chen
Art Directors: Una Chou, Alan Chung
Copywriter: Frank Ho

June 2013

1 comment

Ayeyahyah's picture
482 pencils

great execution!

Log in or register to post comments