3M Photographic Paper: UFO

With this quality nobody will be cheated.

Advertising School: Zink Project, Madrid, Spain
Creative Director / Art Director / Photographer: Javier Iglesias
Copywriter: Javier Jimeno
Published: August 2009

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18 comments

Guest's picture
Guest

There's something wrong with the copy. It's explaining the idea too much. Maybe just "Great quality" or something like that... The idea is nice.

Guest's picture
Guest

huh?

First layer concept...

3/10

Copy_ranter's picture
Copy_ranter
194 pencils

huh?

First layer concept...

3/10

doncorso's picture
doncorso
35 pencils

... ¿? I don't think so, buddy... ¿did you understand the idea?

CopyRight's picture
CopyRight
715 pencils

same here, good idea and execution

Guest's picture
Guest

UFO claimers are accused of laying and fabricating facts about their experiences.
This print quality will prevent cheating as the hang thread is clear.
Got it?

IMO copy should be smarter.
I like the idea.

Guest's picture
Guest

guys i Think idea is very clear, most of the controversial pictures like about UFOs, ghosts are hazy and not clear, but now with this paper, you can easily make out that its fake.
Just don't speak because you have to speak, same go for comments.

munirgee's picture
munirgee
454 pencils

Good Ad...

art.vs.commerce's picture
art.vs.commerce
566 pencils

nice idea, very bad line...it doesn't make sense

Rabubi's picture
Rabubi
560 pencils

poo

TheVuk's picture
TheVuk
35 pencils

I think the idea is good. Concerning the copy, I assume something was lost in translation.

silvi's picture
silvi
4172 pencils

Javier Jimeno. Do you study advertising? Are you an amateur?

CABAZORRO's picture
CABAZORRO
354 pencils

jaja amateur..>! amateur!..

CreativeGOD's picture
CreativeGOD
54 pencils

Aside from the bad copy and the bad AD and the bad photoshop, shouldn't the idea be more suitable for a CAMERA ad?

Its embarrassing.

Guest's picture
Guest

even without the string, it doesn't look like a UFO for me. sorry... bad piece

Guest's picture
Guest

Hi. It's not suppose to look like a UFO. your suppose to see the string. It's suppose to look corny and show the clarity of the paper through the quality of the paper. :)

Guest's picture
Guest

maybe: "Revealing quality"

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