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3M Photographic Paper: UFO

3M Photographic Paper: UFO
Your rating: None Average: 5 (28 votes)

With this quality nobody will be cheated.

Advertising School: Zink Project, Madrid, Spain
Creative Director / Art Director / Photographer: Javier Iglesias
Copywriter: Javier Jimeno
Published: August 2009

18 Comments

Guest's picture

There's something wrong with the copy. It's explaining the idea too much. Maybe just "Great quality" or something like that... The idea is nice.

Guest's picture

huh?

First layer concept...

3/10

Copy_ranter's picture 162 pencils

huh?

First layer concept...

3/10

doncorso's picture 35 pencils

... ¿? I don't think so, buddy... ¿did you understand the idea?

CopyRight's picture 717 pencils
6

same here, good idea and execution

Guest's picture
6

UFO claimers are accused of laying and fabricating facts about their experiences.
This print quality will prevent cheating as the hang thread is clear.
Got it?

IMO copy should be smarter.
I like the idea.

Guest's picture

guys i Think idea is very clear, most of the controversial pictures like about UFOs, ghosts are hazy and not clear, but now with this paper, you can easily make out that its fake.
Just don't speak because you have to speak, same go for comments.

munirgee's picture 456 pencils
art.vs.commerce's picture 568 pencils
5

nice idea, very bad line...it doesn't make sense

Rabubi's picture 553 pencils

poo

TheVuk's picture 37 pencils

I think the idea is good. Concerning the copy, I assume something was lost in translation.

silvi's picture 4174 pencils

Javier Jimeno. Do you study advertising? Are you an amateur?

CABAZORRO's picture 304 pencils

jaja amateur..>! amateur!..

joelapompe's picture 2480 pencils
CreativeGOD's picture 54 pencils

Aside from the bad copy and the bad AD and the bad photoshop, shouldn't the idea be more suitable for a CAMERA ad?

Its embarrassing.

Guest's picture
1

even without the string, it doesn't look like a UFO for me. sorry... bad piece

Guest's picture

Hi. It's not suppose to look like a UFO. your suppose to see the string. It's suppose to look corny and show the clarity of the paper through the quality of the paper. :)

Guest's picture

maybe: "Revealing quality"

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