3M Photographic Paper: Loch Ness monster

With this quality nobody will be cheated.

Advertising School: Zink Project, Madrid, Spain
Creative Director / Art Director / Photographer: Javier Iglesias
Copywriter: Javier Jimeno
Published: August 2009

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21 comments

ace85le's picture
ace85le
3941 pencils

Interesting but the execution is too fake. I know it was supposed to be funny but how come the cloth is all dry?

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nepstein's picture
nepstein
197 pencils

I'm not so sure that it would be good to have this sort of "fraud" association with the product.

I would have, instead, gone the opposite direction with this; making a very detailed picture of the "real" lochness monster.

doncorso's picture
doncorso
35 pencils

If you read the copy, it's actually destroying the "fraud" thanks to the quality of the paper.

munirgee's picture
munirgee
454 pencils

Agree...

Guest's picture
Guest

i don't agree, 1st thought it is fake, 2nd the copy is not as powerful as make people think it should be.

Guest's picture
Guest

if there was a real CD involved, he would have killed that piece of s right away. it's not only first thought but first bad thought that has been overdone!

Tommy G.'s picture
Tommy G.
897 pencils

The little wave behind the sock is horrible.

Great idea by the way.

CopyRight's picture
CopyRight
715 pencils

there is nth wrong with the idea, execution could've been better though. good work guys

Guest's picture
Guest

First grade copywriting. Way too explanatory.

Tommy G.'s picture
Tommy G.
897 pencils

I agree. The copy is not excellent.

Rabubi's picture
Rabubi
560 pencils

poef

gravity's picture
gravity
181 pencils

oh come on, if i print this image to an ordinary paper, will it look like the loch-ness monster? is this the idea? come on!

doncorso's picture
doncorso
35 pencils

... really?? are you serious??

adabortion's picture
adabortion
619 pencils

Very Crappppppy!!!!!

Brain-Art's picture
Brain-Art
1101 pencils

Done

silvi's picture
silvi
4172 pencils

good idea. amateur copy.

CABAZORRO's picture
CABAZORRO
347 pencils

Amateur!!! jaja a mi no me parece nada bueno...

CreativeGOD's picture
CreativeGOD
54 pencils

Aside from the bad copy and the bad AD and the bad photoshop, shouldn't the idea be more suitable for a CAMERA ad?

Its embarrassing.

WillyLatasa's picture
WillyLatasa
616 pencils

Cool idea, dont know about the execution... doesnt convince me..

"Bright ideas bring better results"

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