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3M Photographic Paper: Loch Ness monster

3M Photographic Paper: Loch Ness monster
Your rating: None Average: 5.5 (26 votes)

With this quality nobody will be cheated.

Advertising School: Zink Project, Madrid, Spain
Creative Director / Art Director / Photographer: Javier Iglesias
Copywriter: Javier Jimeno
Published: August 2009

21 Comments

ace85le's picture 3676 pencils
5

Interesting but the execution is too fake. I know it was supposed to be funny but how come the cloth is all dry?

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nepstein's picture 199 pencils

I'm not so sure that it would be good to have this sort of "fraud" association with the product.

I would have, instead, gone the opposite direction with this; making a very detailed picture of the "real" lochness monster.

doncorso's picture 35 pencils

If you read the copy, it's actually destroying the "fraud" thanks to the quality of the paper.

munirgee's picture 456 pencils
Guest's picture

i don't agree, 1st thought it is fake, 2nd the copy is not as powerful as make people think it should be.

Guest's picture

if there was a real CD involved, he would have killed that piece of s right away. it's not only first thought but first bad thought that has been overdone!

Tommy G.'s picture 911 pencils

The little wave behind the sock is horrible.

Great idea by the way.

CopyRight's picture 717 pencils
7

there is nth wrong with the idea, execution could've been better though. good work guys

Guest's picture

First grade copywriting. Way too explanatory.

Tommy G.'s picture 911 pencils

I agree. The copy is not excellent.

Rabubi's picture 551 pencils

poef

gravity's picture 183 pencils
2

oh come on, if i print this image to an ordinary paper, will it look like the loch-ness monster? is this the idea? come on!

doncorso's picture 35 pencils

... really?? are you serious??

adabortion's picture 621 pencils

Very Crappppppy!!!!!

Brain-Art's picture 1113 pencils

Done

silvi's picture 4174 pencils

good idea. amateur copy.

CABAZORRO's picture 245 pencils

Amateur!!! jaja a mi no me parece nada bueno...

joelapompe's picture 2309 pencils
CreativeGOD's picture 54 pencils

Aside from the bad copy and the bad AD and the bad photoshop, shouldn't the idea be more suitable for a CAMERA ad?

Its embarrassing.

WillyLatasa's picture 618 pencils

Cool idea, dont know about the execution... doesnt convince me..

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