3M Photographic Paper: Loch Ness monster

With this quality nobody will be cheated.

Advertising School: Zink Project, Madrid, Spain
Creative Director / Art Director / Photographer: Javier Iglesias
Copywriter: Javier Jimeno
Published: August 2009

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ace85le's picture
3939 pencils

Interesting but the execution is too fake. I know it was supposed to be funny but how come the cloth is all dry?



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nepstein's picture
197 pencils

I'm not so sure that it would be good to have this sort of "fraud" association with the product.

I would have, instead, gone the opposite direction with this; making a very detailed picture of the "real" lochness monster.

doncorso's picture
35 pencils

If you read the copy, it's actually destroying the "fraud" thanks to the quality of the paper.

Guest's picture

i don't agree, 1st thought it is fake, 2nd the copy is not as powerful as make people think it should be.

Guest's picture

if there was a real CD involved, he would have killed that piece of s right away. it's not only first thought but first bad thought that has been overdone!

Tommy G.'s picture
Tommy G.
897 pencils

The little wave behind the sock is horrible.

Great idea by the way.

CopyRight's picture
715 pencils

there is nth wrong with the idea, execution could've been better though. good work guys

Guest's picture

First grade copywriting. Way too explanatory.

Tommy G.'s picture
Tommy G.
897 pencils

I agree. The copy is not excellent.

Rabubi's picture
560 pencils


gravity's picture
181 pencils

oh come on, if i print this image to an ordinary paper, will it look like the loch-ness monster? is this the idea? come on!

doncorso's picture
35 pencils

... really?? are you serious??

adabortion's picture
615 pencils

Very Crappppppy!!!!!

Brain-Art's picture
1101 pencils


silvi's picture
4172 pencils

good idea. amateur copy.

CABAZORRO's picture
354 pencils

Amateur!!! jaja a mi no me parece nada bueno...

CreativeGOD's picture
54 pencils

Aside from the bad copy and the bad AD and the bad photoshop, shouldn't the idea be more suitable for a CAMERA ad?

Its embarrassing.

WillyLatasa's picture
616 pencils

Cool idea, dont know about the execution... doesnt convince me..

"Bright ideas bring better results"

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