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3M Photographic Paper: Loch Ness monster

3M Photographic Paper: Loch Ness monster
Your rating: None Average: 5.7 (23 votes)

With this quality nobody will be cheated.

Advertising School: Zink Project, Madrid, Spain
Creative Director / Art Director / Photographer: Javier Iglesias
Copywriter: Javier Jimeno
Published: August 2009

Comments

Ace Le's picture 354 pencils
5

Interesting but the execution is too fake. I know it was supposed to be funny but how come the cloth is all dry?

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nepstein's picture 107 pencils

I'm not so sure that it would be good to have this sort of "fraud" association with the product.

I would have, instead, gone the opposite direction with this; making a very detailed picture of the "real" lochness monster.

doncorso's picture 35 pencils

If you read the copy, it's actually destroying the "fraud" thanks to the quality of the paper.

Guest's picture

i don't agree, 1st thought it is fake, 2nd the copy is not as powerful as make people think it should be.

Guest's picture

if there was a real CD involved, he would have killed that piece of s right away. it's not only first thought but first bad thought that has been overdone!

Tommy G.'s picture 85 pencils

The little wave behind the sock is horrible.

Great idea by the way.

adD_man's picture 214 pencils
7

there is nth wrong with the idea, execution could've been better though. good work guys

Guest's picture

First grade copywriting. Way too explanatory.

Tommy G.'s picture 85 pencils

I agree. The copy is not excellent.

Rabubi's picture 419 pencils

poef

gravity's picture 154 pencils
2

oh come on, if i print this image to an ordinary paper, will it look like the loch-ness monster? is this the idea? come on!

doncorso's picture 35 pencils

... really?? are you serious??

adabortion's picture 559 pencils

Very Crappppppy!!!!!

Brain-art's picture 101 pencils
silvi's picture 1464 pencils

good idea. amateur copy.

FIDE2805's picture 60 pencils

Amateur!!! jaja a mi no me parece nada bueno...

joelapompe's picture 1084 pencils

done a million times

CreativeGOD's picture 18 pencils

Aside from the bad copy and the bad AD and the bad photoshop, shouldn't the idea be more suitable for a CAMERA ad?

Its embarrassing.

WillyLatasa's picture 188 pencils

Cool idea, dont know about the execution... doesnt convince me..

"Bright ideas bring better results"

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