3M Photographic Paper: Loch Ness monster
With this quality nobody will be cheated.
Advertising School: Zink Project, Madrid, Spain
Creative Director / Art Director / Photographer: Javier Iglesias
Copywriter: Javier Jimeno
Published: August 2009
21 Comments
Interesting but the execution is too fake. I know it was supposed to be funny but how come the cloth is all dry?
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I'm not so sure that it would be good to have this sort of "fraud" association with the product.
I would have, instead, gone the opposite direction with this; making a very detailed picture of the "real" lochness monster.
If you read the copy, it's actually destroying the "fraud" thanks to the quality of the paper.
Agree...
M Munir Bhatti
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i don't agree, 1st thought it is fake, 2nd the copy is not as powerful as make people think it should be.
if there was a real CD involved, he would have killed that piece of s right away. it's not only first thought but first bad thought that has been overdone!
The little wave behind the sock is horrible.
Great idea by the way.
there is nth wrong with the idea, execution could've been better though. good work guys
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First grade copywriting. Way too explanatory.
I agree. The copy is not excellent.
poef
oh come on, if i print this image to an ordinary paper, will it look like the loch-ness monster? is this the idea? come on!
... really?? are you serious??
Very Crappppppy!!!!!
http://adsoftheworld.com/media/print/sony_bravia_nessie
http://www.ameets.com/carlos_del_moral
Done
good idea. amateur copy.
Amateur!!! jaja a mi no me parece nada bueno...
done a million times
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Aside from the bad copy and the bad AD and the bad photoshop, shouldn't the idea be more suitable for a CAMERA ad?
Its embarrassing.
Cool idea, dont know about the execution... doesnt convince me..
"Bright ideas bring better results"