3M Noise Cancelling Headphones: London

London Non Stop. Noise Cancelling Headphones

Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Directors: Guy Costa, Alexandre Scaff
Art Director: Daniel Prado
Copywriter: Alexandre Scaff
Illustrator: Leandro Esparca
Published: April 2011

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23 comments

drkstr17's picture
drkstr17
67 pencils

great concept!

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

superb shot.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Ed Rapport's picture
Ed Rapport
724 pencils

Very cool. But I still think Phillips has the best campaign by far for their noise cancellation headphones.

kalpesh78's picture
kalpesh78
2582 pencils

wonderful. i like.

ideas....30 minutes nahi toh free.

Winged's picture
Winged
23 pencils

nice concept

namrata

purshotham's picture
purshotham
455 pencils

Good art-direction..still Phillips (Noise Cancelling Headphones) campaign is best..

Reality Check's picture
Reality Check
1744 pencils

Doesn't quite work but is worth looking at anyway.

desailly's picture
desailly
470 pencils

I might be overthinking this, but many noise-cancelling devices use a sort of invert of the local ambient noise to cancel it out... a sort of reflection of the noise in your immediate environment.

So on that basis, this works perfectly.

Reality Check's picture
Reality Check
1744 pencils

Dear desailly,

Thanks for your message.

I admire your frankness, and would like you to know that I fully respect your opinion. On this matter, however, I’m afraid we’ll have to agree to disagree. Thank you for reading – and for writing.

michael saucez's picture
michael saucez
23 pencils

If it´s cancelling, why does the city still makes noise waves?

shahidali's picture
shahidali
4063 pencils

Brilliant

shahid

miko1aj's picture
miko1aj
3100 pencils

Cannes sure winner.

CuriousPencil's picture
CuriousPencil
4227 pencils

This isn't cancelling noise. It's turning the volume down.

miko1aj's picture
miko1aj
3100 pencils

which is the same when You consider that You turn down volume of the city.

CuriousPencil's picture
CuriousPencil
4227 pencils

Would be valid if there was music included in the visual. Otherwise we're advertising slow earplugs.

MidasTouch's picture
MidasTouch
1024 pencils

Like it!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

kleenex's picture
kleenex
22728 pencils

Nice...

luispiter's picture
luispiter
2756 pencils

Me encanto

ofalltheginjoints's picture
ofalltheginjoints
23 pencils

simple, clever, ...and 3M makes noise canceling headphones?! ...I have to check them out. Great Ad!

Ensamblador's picture
Ensamblador
237 pencils

Bravo!

macluvin's picture
macluvin
397 pencils

Sucks if you don't know what a wave form looks like. However, it's cool if you do. I like the PostIt note yellow background—really ties me back to 3M. ;)

noj's picture
noj
86 pencils

good sound guys!

ace85le's picture
ace85le
3941 pencils

I think it's done but I might be wrong.

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