3M Nexcare: Paper Cut, Hero

For cartoon lovers

Advertising Agency: Grey Group, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kym Ma, Jeff Tsang
Art Director: Henry Kwok
Photographer: Jason To
Retoucher: In-between
Print Producer: Ken Yau


kleenex's picture
34556 pencils

interesting execution.

DesignDine's picture
1316 pencils

Cool art direction.

sacrilegend's picture
2419 pencils

Idea and execution are great. I wonder if it verges on too subtle?

Also, "comics" might've been a better word than "cartoons." But I'm chalking that up to a silly translation error. Great job, guys.

extrajohnny100's picture
80 pencils

very nice visual and idea.

Klara K.'s picture
Klara K.
2695 pencils

The insight is not as strong, not much people cut themselves regularly by browsing magazines. But the execution is very nice.

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