3M: Napoleon

Inextricably bound like Napoleon and the chapters of history.

Advertising Agency: King Harvests, Shanghai, China
Executive Creative Directors: Larry Ong, Laura Lee
Creative Director: Marx Zhu
Art Directors: Marx Zhu, Arvin Choi, Tian Zi, Larry Ong
Copywriters: Larry Ong, August Cao, James Lim
Illustrator: A Ben Dong
Photographers: Hei Zi, Feng Wang, Zongguo Zhou
Production company: Hei Zi
Published: March 2014

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10 comments

goldi's picture
goldi
268 pencils

Nice art!

侠猪's picture
侠猪
4 pencils

wow,good job

talkingisfree's picture
talkingisfree
2589 pencils

The art is good but the idea is too forced and twisted. Just works with that line and I'm not even sure. Congrats for the execution though

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Execution is amazing, but the idea is terrible. It's complicated, far-fetched and doesn't have much to do with the product. Next time, spend a little longer coming up with a decent concept and maybe not that much money or effort into stunning visuals.

kleenex's picture
kleenex
30008 pencils

I agree.

Weeds's picture
Weeds
13 pencils

Product Sales Point: Stick Forever.
Idea: The people in history are always sticked with the historical stories.
Execution: all historical people are sticked on the historical book.

sold's picture
sold
3219 pencils

the only thing that is telling me anything about glue/stick-for-ever is the text.

SusanLEE's picture
SusanLEE
3 pencils

a very simple but convincing truth, one can never seperate historical figures from history. Just like the eternal stickness of the glue, Napoleon sticks with his histroy forever. Quite a fresh point of view , a strong and deep Interpretation,a wonderful art execution.. i like it very much

underscores's picture
underscores
124 pencils

craft is simply amazing but the idea...

ThatChick's picture
ThatChick

Love love the visuals but errm not for this product

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