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3M: Nails

3M: Nails
Your rating: None Average: 8 (87 votes)

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Khoo Meng Hau
Copywriter: Khairul Mondzi
Account Manager: Rowena Bhagchandani
Illustrator: Khoo Meng Hau
Photographer: Lee Chee Kean
Other Credits: Rainer / Miracle Factory

16 Comments

morse's picture 8826 pencils
morse | Mon, 2011-06-27 23:28
10

Very nice. Love it!

What hath God wrought

bhuvneshwar.chd's picture 1013 pencils
bhuvneshwar.chd | Mon, 2011-06-27 23:48

good one

"If you are irritated by every rub, how will you be polished?"
— Rumi

thedesignaddict's picture 4341 pencils
thedesignaddict | Tue, 2011-06-28 01:54
8

Nice.

Nike Diesel's picture 6832 pencils
Nike Diesel | Wed, 2011-06-29 03:32
2

I changed my rating and comment after clicking the link below.
http://www.coloribus.com/adsarchive/outdoor/kwik-insecticide-spray-swa...

Thanks esteb :)

ace85le's picture 3901 pencils
ace85le | Tue, 2011-06-28 06:38
5

definitely eye-catching. but the art is a bit easy.

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arespendil's picture 10 pencils
arespendil | Tue, 2011-06-28 06:42

simple yet striking enough

Ben Dover's picture 1268 pencils
Ben Dover | Tue, 2011-06-28 06:55

Stunning.

esteb's picture 673 pencils
esteb | Tue, 2011-06-28 10:01

Already done idea

http://www.coloribus.com/adsarchive/outdoor/kwik-insecticide-spray-swa...

Nike Diesel's picture 6832 pencils
Nike Diesel | Wed, 2011-06-29 03:29

After reading your comment I changed my ratings.

Diegonz's picture 28 pencils
Diegonz | Tue, 2011-06-28 13:04

Yes, it is the same idea

everartz's picture 7590 pencils
everartz | Tue, 2011-06-28 13:08

right, its the same idea, but i think everyone ought to know that advertising started to repeat it self

| Everartz |

abdeLooK's picture 256 pencils
abdeLooK | Tue, 2011-06-28 13:14

you are right, already done, but this visual is much more impressive ! Art direction is perfect! well done guys

terryble88's picture 27 pencils
terryble88 | Wed, 2011-06-29 01:57

stunning piece...

Bob.C's picture 933 pencils
Bob.C | Sun, 2011-07-03 22:17
8

Certainly has stopping power and impact (is it me is looking at it mildly uncomfortable)

With all due respect to those who commented that it's not original think people have doing ads of things coming out of spray cans since at least the 70's if not the 60's. Making Kwik equally unoriginal (yes I will have a look when I have time). The nails effect is as far as i can see original.
Although I'm somewhat inclined to agree with London corporate events, and wonder if people will get it especially with the words adhesive spray being quite so small.

http://we-convince.com

alexandra1985's picture 16 pencils
alexandra1985 | Sun, 2011-07-17 09:17

Sorry, I'm not familiar with the brand so I have no idea what is this spray bottle for? Can someone explain, please!!!

Milan Solanki's picture 698 pencils
Milan Solanki | Fri, 2011-09-30 08:14
6

good 3d image

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