3M: Nails

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Khoo Meng Hau
Copywriter: Khairul Mondzi
Account Manager: Rowena Bhagchandani
Illustrator: Khoo Meng Hau
Photographer: Lee Chee Kean
Other Credits: Rainer / Miracle Factory


morse's picture
16530 pencils

Very nice. Love it!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bhuvneshwar.chd's picture
991 pencils

good one

"If you are irritated by every rub, how will you be polished?"
— Rumi

thedesignaddict's picture
5415 pencils


Nike Diesel's picture
Nike Diesel
13389 pencils

I changed my rating and comment after clicking the link below.

Thanks esteb :)

ace85le's picture
3939 pencils

definitely eye-catching. but the art is a bit easy.



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arespendil's picture
12 pencils

simple yet striking enough

Nike Diesel's picture
Nike Diesel
13389 pencils

After reading your comment I changed my ratings.

Diegonz's picture
44 pencils

Yes, it is the same idea

everartz's picture
7611 pencils

right, its the same idea, but i think everyone ought to know that advertising started to repeat it self

| Everartz |

abdeLooK's picture
252 pencils

you are right, already done, but this visual is much more impressive ! Art direction is perfect! well done guys

terryble88's picture
27 pencils

stunning piece...

Bob.C's picture
1135 pencils

Certainly has stopping power and impact (is it me is looking at it mildly uncomfortable)

With all due respect to those who commented that it's not original think people have doing ads of things coming out of spray cans since at least the 70's if not the 60's. Making Kwik equally unoriginal (yes I will have a look when I have time). The nails effect is as far as i can see original.
Although I'm somewhat inclined to agree with London corporate events, and wonder if people will get it especially with the words adhesive spray being quite so small.

alexandra1985's picture
16 pencils

Sorry, I'm not familiar with the brand so I have no idea what is this spray bottle for? Can someone explain, please!!!

Milan Solanki's picture
Milan Solanki
988 pencils

good 3d image

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