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London

Agency: 
Published/Aired: 
April 2011
Description: 

Print advertisment created by Grey, Brazil for 3M, within the category: Electronics, Technology.

London Non Stop. Noise Cancelling Headphones

Advertising Agency: Grey, São Paulo, Brazil
Executive Creative Directors: Guy Costa, Alexandre Scaff
Art Director: Daniel Prado
Copywriter: Alexandre Scaff
Illustrator: Leandro Esparca

Comments (23)

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Highest Rated

drkstr17's picture
drkstr17
Activity Score 67

great concept!

drkstr17's picture
drkstr17
Activity Score 67

great concept!

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

superb shot.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Ed Rapport's picture
Ed Rapport
Activity Score 724

Very cool. But I still think Phillips has the best campaign by far for their noise cancellation headphones.

kalpesh78's picture
kalpesh78
Activity Score 2578

wonderful. i like.

ideas....30 minutes nahi toh free.

Winged's picture
Winged
Activity Score 23

nice concept

namrata

purshotham's picture
purshotham
Activity Score 457

Good art-direction..still Phillips (Noise Cancelling Headphones) campaign is best..

Reality Check's picture
Reality Check
Activity Score 2539

Doesn't quite work but is worth looking at anyway.

desailly's picture
desailly
Activity Score 470

I might be overthinking this, but many noise-cancelling devices use a sort of invert of the local ambient noise to cancel it out... a sort of reflection of the noise in your immediate environment.

So on that basis, this works perfectly.

Reality Check's picture
Reality Check
Activity Score 2539

Dear desailly,

Thanks for your message.

I admire your frankness, and would like you to know that I fully respect your opinion. On this matter, however, I’m afraid we’ll have to agree to disagree. Thank you for reading – and for writing.

michael saucez's picture
michael saucez
Activity Score 23

If it´s cancelling, why does the city still makes noise waves?

shahidali's picture
shahidali
Activity Score 4069

Brilliant

shahid

miko1aj's picture
miko1aj
Activity Score 3086

Cannes sure winner.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This isn't cancelling noise. It's turning the volume down.

miko1aj's picture
miko1aj
Activity Score 3086

which is the same when You consider that You turn down volume of the city.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Would be valid if there was music included in the visual. Otherwise we're advertising slow earplugs.

MidasTouch's picture
MidasTouch
Activity Score 1024

Like it!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

kleenex's picture
kleenex
Activity Score 47563

Nice...

luispiter's picture
luispiter
Activity Score 2756

Me encanto

ofalltheginjoints's picture
ofalltheginjoints
Activity Score 23

simple, clever, ...and 3M makes noise canceling headphones?! ...I have to check them out. Great Ad!

Ensamblador's picture
Ensamblador
Activity Score 239

Bravo!

macluvin's picture
macluvin
Activity Score 397

Sucks if you don't know what a wave form looks like. However, it's cool if you do. I like the PostIt note yellow background—really ties me back to 3M. ;)

noj's picture
noj
Activity Score 86

good sound guys!

ace85le's picture
ace85le
Activity Score 3935

I think it's done but I might be wrong.

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