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Loch Ness monster

Agency Network: 
Published/Aired: 
August 2009
Description: 

Print advertisment created by Zink Project, Spain for 3M, within the category: Industrial, Agriculture.

With this quality nobody will be cheated.

Advertising School: Zink Project, Madrid, Spain
Creative Director / Art Director / Photographer: Javier Iglesias
Copywriter: Javier Jimeno

Comments (21)

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ace85le's picture
ace85le
Activity Score 3935

Interesting but the execution is too fake. I know it was supposed to be funny but how come the cloth is all dry?

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nepstein's picture
nepstein
Activity Score 197

I'm not so sure that it would be good to have this sort of "fraud" association with the product.

I would have, instead, gone the opposite direction with this; making a very detailed picture of the "real" lochness monster.

doncorso's picture
doncorso
Activity Score 35

If you read the copy, it's actually destroying the "fraud" thanks to the quality of the paper.

munirgee's picture
munirgee
Activity Score 454

Agree...

Guest's picture
Guest

i don't agree, 1st thought it is fake, 2nd the copy is not as powerful as make people think it should be.

Guest's picture
Guest

if there was a real CD involved, he would have killed that piece of s right away. it's not only first thought but first bad thought that has been overdone!

Tommy G.'s picture
Tommy G.
Activity Score 897

The little wave behind the sock is horrible.

Great idea by the way.

CopyRight's picture
CopyRight
Activity Score 713

there is nth wrong with the idea, execution could've been better though. good work guys

Guest's picture
Guest

First grade copywriting. Way too explanatory.

Tommy G.'s picture
Tommy G.
Activity Score 897

I agree. The copy is not excellent.

Rabubi's picture
Rabubi
Activity Score 560

poef

gravity's picture
gravity
Activity Score 181

oh come on, if i print this image to an ordinary paper, will it look like the loch-ness monster? is this the idea? come on!

doncorso's picture
doncorso
Activity Score 35

... really?? are you serious??

adabortion's picture
adabortion
Activity Score 615

Very Crappppppy!!!!!

Brain-Art's picture
Brain-Art
Activity Score 1101

Done

silvi's picture
silvi
Activity Score 4172

good idea. amateur copy.

CABAZORRO's picture
CABAZORRO
Activity Score 366

Amateur!!! jaja a mi no me parece nada bueno...

joelapompe's picture
joelapompe
Activity Score 3851

done a million times

CreativeGOD's picture
CreativeGOD
Activity Score 54

Aside from the bad copy and the bad AD and the bad photoshop, shouldn't the idea be more suitable for a CAMERA ad?

Its embarrassing.

WillyLatasa's picture
WillyLatasa
Activity Score 616

Cool idea, dont know about the execution... doesnt convince me..

"Bright ideas bring better results"

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