3M foam ear plugs: Swallow, 2

Foam ear plugs swallow every kind of noise.

Advertising Agency: BUTTER.Berlin, Berlin, Germany
Creative Directors: Timm Holm, Michael Preuss
Art Director: Björn von Buchholtz
Copywriter: Till Grabsch
Photographer: Christoph Riccius
Post Production: Else Dittel
Graphics: Andrea Heinrich, Zuzana Havelcova
Account Supervisor: Rolf Schrickel
Account Management: Orlina Miller
Published: January 2009

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29 comments

darth_darkcape's picture
darth_darkcape
100 pencils

Look out! A puking earplug!

Guest's picture
Guest

Nice Visual, but Motion-Blur takes false direction. It looks like a puking plug.

NatalieM's picture
NatalieM
1687 pencils

True. I thought it was puking as well.

It's a clever concept, though.

Guest's picture
Guest

I agree that the motion blur shows the instruments exiting the ear plug. Plus, you can see the guitar craashing onto the stage and breaking up.

Wordnerd's picture
Wordnerd
6662 pencils

it IS puking. it's after the show, guys.
btw: better puking than repeating visually what the line says.

Ad_Man's picture
Ad_Man
828 pencils

isn't it puking? if not, why are those instruments gathered in that way ?

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

darth_darkcape's picture
darth_darkcape
100 pencils

wake up pablito.... its an ad for earphones that "swallow" every kind of noise

Guest's picture
Guest

I believe the ad might be showing the ear plug puking after a night of swallowing all that noise.

darth_darkcape's picture
darth_darkcape
100 pencils

so you think it goes:

Foam earplugs swallow every kind of noise...
and then puke it back up the next morning.

it's becoming less and less an ad about earplugs.

Guest's picture
Guest

puke, puke, puke!!

Guest's picture
Guest

I'm not saying I like it, but that could explain why it looks like the plug is puking not swallowing.

Guest's picture
Guest

Well andrea heinrich did the graphics, let's ask her:

Andrea, puke or swallow?

izmild's picture
izmild
770 pencils

Doesn't matter puke or swallow! It's good for earplugs...

funky_frogii's picture
funky_frogii
2538 pencils

what............?
Hei i want to know whether its puking or swallowing.....

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Toro's picture
Toro
1007 pencils

I think Izmild has a good point. Swallowing the instruments or puking them does send out the same message.

By simply changing the headline into: "Foam ear plugs keep out any kind of noise" solves the swallowing/puking issue.

Guest's picture
Guest

if the instruments were falling in from top to down, it wouldn't have felt like puking

Toro's picture
Toro
1007 pencils

Agree. The plug should be standing near the stage and the instruments should fall from the stage into the plug.

Guest's picture
Guest

i thought the earplug takes in all the noise!!!

Gi_bo's picture
Gi_bo
1385 pencils

I think if you look close youll see the motion blur on the opposite direction of the fall....its definitely puking, or if its not intended to be, the visuals mislead and are incorrectly blurred.

GiBo

maashookshee's picture
maashookshee
414 pencils

its very selling idea i want to buy it now .. execution no good ..

midas's picture
midas
26 pencils

hea,it seems as if it makes a lot of noise....

Guest's picture
Guest

oh come on guys.
this is so obvious.
the earplugs swallow so much that they have to puke afterwards...
is so simple.

salamandos's picture
salamandos
1947 pencils

idea:5 execution:2

Guest's picture
Guest

if people can't work out whether the plug is puking or swallowing then these don't work - simple.

dshott's picture
dshott
475 pencils

Badass, yeh it's had a night of hardcore absorbtion and now it's jobs done it's gippin' all over the place!

wooo!

Gi_bo's picture
Gi_bo
1385 pencils

Then if its puking its too much of a LONG WAY to get the idea.. Simpler ABSORBING than PUKING.

GiBo

Guest's picture
Guest

These do not work, IMO. I agree with most of the people posting here. It looks as if the ear plug is puking instead of ingesting. I disagree with the people who think that this is not a problem. The whole concept is that the earplug ingests all the unwanted noise when inserted in the ear. Showing the ear plug throwing that up makes it seem like it can't handle the noise (think of someone who just ingested a bunch of liquor and you are driving them home from the bar. They can't handle the liquor and end up throwing it up, that does not leave much comfort when you are counting on that someone to keep it down.) Same thing here. You are purchasing this product to handle all the noise that is thrown at you, and by this ad it makes it seem like it just can't handle it.

Guest's picture
Guest

maybe its because of wrong gesture of the ear plug

Guest's picture
Guest

i think the problem is in the gesture of that thing

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