3M Fly Screen: Doorbell
Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Mustafa Baripoglu, Ergin Binyildiz
Art Director: Bülent Sengül
Copywriter: ilhami Duman
Illustrator: Kaan Özsoy (IDA Pictures)
Photographer: Candas Arin
Additional credits: Baris Erel


15 Comments
bad photoshop and photography... R.I.P good idea!
Hahahaha.. nice! love it.
life is a playground
Shouldn't the windows at 'least' look like they have the screen on?
my remark as well, good idea though
I think NOT having the screens on reinforces the need to have them. It also subtly suggests that without them, the bugs will get in as they don't see them. It's a subtle difference, but if you show product with bugs still trying it could create doubt. :-)
Great insight - that insects are just waiting/want to get in to your house. Nice approach. And actually - the photoshopping is good.
like the idea... art direction: i am not sure...
Poorly executed
With better artwork it would have been awesome.
With better artwork it would have been awesome.
Fantastic! Great ad.
I think the photography is supposed to be 'make believe'... looks original like taken from a cam.
If is real. That was too fearful.........
might be better if the text "Fly Screen" was bigger? Took me awhile to understand the ad as i did not notice the words "Fly Screen". But made me smile after I saw them. haha
very nice