3M Fly Screen: Doorbell

Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Mustafa Baripoglu, Ergin Binyildiz
Art Director: Bülent Sengül
Copywriter: ilhami Duman
Illustrator: Kaan Özsoy (IDA Pictures)
Photographer: Candas Arin
Additional credits: Baris Erel

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Pandiati's picture
31 pencils

bad photoshop and photography... R.I.P good idea!

Geimima's picture
815 pencils

Hahahaha.. nice! love it.

life is a playground

Guest's picture

Shouldn't the windows at 'least' look like they have the screen on?

capywriter's picture
5511 pencils

my remark as well, good idea though

bubblestheclownfish's picture
615 pencils

I think NOT having the screens on reinforces the need to have them. It also subtly suggests that without them, the bugs will get in as they don't see them. It's a subtle difference, but if you show product with bugs still trying it could create doubt. :-)

bubblestheclownfish's picture
615 pencils

Great insight - that insects are just waiting/want to get in to your house. Nice approach. And actually - the photoshopping is good.

L. Wiesen's picture
L. Wiesen
258 pencils

like the idea... art direction: i am not sure...

_yan_'s picture
163 pencils

Poorly executed

Guest's picture

With better artwork it would have been awesome.

jackal hunts's picture
jackal hunts
325 pencils

With better artwork it would have been awesome.

Mugen's picture
24 pencils

Fantastic! Great ad.

dthlb72's picture
545 pencils

I think the photography is supposed to be 'make believe'... looks original like taken from a cam.

POWER BOY's picture
40 pencils

If is real. That was too fearful.........

aiksing's picture
8 pencils

might be better if the text "Fly Screen" was bigger? Took me awhile to understand the ad as i did not notice the words "Fly Screen". But made me smile after I saw them. haha

Guest's picture

very nice

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