3M earplugs: Baby

Advertising Agency: El Garaje LOWE, Lima, Peru
Creative Directors: Marco Caballero, Luis Ramírez-Gastón
Art Directors: Edu Granda
Copywriter: Edu Granda
Illustrators: Edu Granda
Published: 2009

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20 comments

pulchinela's picture
pulchinela
1064 pencils

i have a child and it isn't funny. but the other one is

esia's picture
esia
239 pencils

So true. But advertising people normally got no childreen and so they dont know how childreen-thing works because they stay all the time in the agency. So how could they know that ignoring a screaming child isnt acceptable for "good" parents and most of the other people outside. And the best is its the same with advertising that animates to do it this way.

Bad ad.

Reality Check's picture
Reality Check
1801 pencils

Cynical, are we, esia?

esia's picture
esia
239 pencils

You got me ;-)
But it doesn´t matter what way the truth was spoken.

jamesrothenburg's picture
jamesrothenburg
554 pencils

I know plenty of people in advertising that have children. You don't really know what you're talking about.

esia's picture
esia
239 pencils

You´ve missed my point ;-)

Becomes this ad better or worse, if one of the creators got childreen?

stevel's picture
stevel
423 pencils

thank god for you. otherwise i wouldnt have taken this ad nearly as serious as i should have. whew! close one.

paumarques's picture
paumarques
1314 pencils

ajjajaaaj!! …i bona ilustració!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

flanders's picture
flanders
34 pencils

Can someone explain that for me please? I don't really get it.

mikeelrapido's picture
mikeelrapido
1929 pencils

I also don't get it..

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Marlus Lau's picture
Marlus Lau
1807 pencils

Three illustrators for this? c'mon!

artmanintoronto's picture
artmanintoronto
9 pencils

Clever, subtle, good. Also, it's an ad, not an advocacy position regarding ignoring crying babies. Lighten up people.

Mantufayo's picture
Mantufayo
580 pencils

Buaaaaaaaa (He visto otra U en Perú, están usando el alfabeto de señas correcto?) No es que influya mucho es el aviso, es solo la manía de que las cosas sean perfectas.

Nicolae Chiris's picture
Nicolae Chiris
18 pencils

I would rather take this image for a contraceptive campaign.

sold's picture
sold
3219 pencils

trying to be clever they only be irresponsable

everartz's picture
everartz
7611 pencils

hehehe!!

| Everartz |

SAM75's picture
SAM75
218 pencils

Are those hand figures saying something in "Sign language"?

flanders's picture
flanders
34 pencils

does someone would like to explain that ad?

lamoscacojonera's picture
lamoscacojonera
277 pencils

GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

maxchionh's picture
maxchionh
255 pencils

Ads are serious business. It represents a message, a brand, an idea, a representation, a character, etc.
The list goes on. it's fine for a non-advertising person to take ads lightly, but it's an advertising sin for an ad person to do that.
Every ad has to be carefully conceptualised and targeted so much so that even if you can't target everyone, at least don't piss people off.
Unless that's what you ad sets out to do in the first place...
Negative advertising is a well known term in the advertising/branding industry. But I don't blame people outside of this industry for not knowing the importance of understanding it...

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