3M: City

Find your way. Post-it Flags

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Account Supervisor: Rowena Bhagchandani
Art Director: Trevor Lim
Copywriter: Pradeep D'Souza
Photographer: Jeremy Wong / Nemesis Pictures
Digital Imaging: Teo Lay Leng / Miracle Factory
Published: March 2011


Tommy G.'s picture
Tommy G.
897 pencils

very complex way to sell post-it. I do love the small, discrete signature.
I personally would prefer a tiny little yellowish tone into those post-it.

CuriousPencil's picture
4225 pencils

I can imagine with this one they were tempted to include some lit windows made from the notes. Would've worked for this one, and maybe a lighthouse for the sea, but you can't light up a tree without being a firefly. Oh.

sakshi.89mahajan's picture
88 pencils

nice concept!!!

pest0's picture
55 pencils

beautiful campaign. this one falls a bit short, being the most "obvious" one of the three.

ace85le's picture
3939 pencils

Least strong of the series. Art is a bit hard and unimaginative.



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Boxey's picture
8881 pencils

nice campaign

murugesh's picture
75 pencils


JonnyyRamone's picture
167 pencils

It works because the image reaches out to all of 3M's wide target audience

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