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City

Agency: 
Published/Aired: 
March 2011
Description: 

Find your way. Post-it Flags

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Account Supervisor: Rowena Bhagchandani
Art Director: Trevor Lim
Copywriter: Pradeep D'Souza
Photographer: Jeremy Wong / Nemesis Pictures
Digital Imaging: Teo Lay Leng / Miracle Factory

Comments (8)

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Highest Rated

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

It works because the image reaches out to all of 3M's wide target audience

Tommy G.'s picture
Tommy G.
Activity Score 897

very complex way to sell post-it. I do love the small, discrete signature.
I personally would prefer a tiny little yellowish tone into those post-it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I can imagine with this one they were tempted to include some lit windows made from the notes. Would've worked for this one, and maybe a lighthouse for the sea, but you can't light up a tree without being a firefly. Oh.

sakshi.89mahajan's picture
sakshi.89mahajan
Activity Score 88

nice concept!!!

pest0's picture
pest0
Activity Score 55

beautiful campaign. this one falls a bit short, being the most "obvious" one of the three.

ace85le's picture
ace85le
Activity Score 3939

Least strong of the series. Art is a bit hard and unimaginative.

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Boxey's picture
Boxey
Activity Score 8881

nice campaign

murugesh's picture
murugesh
Activity Score 75

strong

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

It works because the image reaches out to all of 3M's wide target audience

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