3M: City

Find your way. Post-it Flags

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Account Supervisor: Rowena Bhagchandani
Art Director: Trevor Lim
Copywriter: Pradeep D'Souza
Photographer: Jeremy Wong / Nemesis Pictures
Digital Imaging: Teo Lay Leng / Miracle Factory
Published: March 2011

Related videos by Shutterstock

8 comments

Tommy G.'s picture
Tommy G.
897 pencils

very complex way to sell post-it. I do love the small, discrete signature.
I personally would prefer a tiny little yellowish tone into those post-it.

CuriousPencil's picture
CuriousPencil
4227 pencils

I can imagine with this one they were tempted to include some lit windows made from the notes. Would've worked for this one, and maybe a lighthouse for the sea, but you can't light up a tree without being a firefly. Oh.

sakshi.89mahajan's picture
sakshi.89mahajan
88 pencils

nice concept!!!

pest0's picture
pest0
55 pencils

beautiful campaign. this one falls a bit short, being the most "obvious" one of the three.

ace85le's picture
ace85le
3939 pencils

Least strong of the series. Art is a bit hard and unimaginative.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Boxey's picture
Boxey
8885 pencils

nice campaign

murugesh's picture
murugesh
75 pencils

strong

JonnyyRamone's picture
JonnyyRamone
165 pencils

It works because the image reaches out to all of 3M's wide target audience

Log in or register to post comments