Find your way. Post-it Flags
Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Account Supervisor: Rowena Bhagchandani
Art Director: Trevor Lim
Copywriter: Pradeep D'Souza
Photographer: Jeremy Wong / Nemesis Pictures
Digital Imaging: Teo Lay Leng / Miracle Factory
Published: March 2011
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7 Comments
very complex way to sell post-it. I do love the small, discrete signature.
I personally would prefer a tiny little yellowish tone into those post-it.
I can imagine with this one they were tempted to include some lit windows made from the notes. Would've worked for this one, and maybe a lighthouse for the sea, but you can't light up a tree without being a firefly. Oh.
nice concept!!!
beautiful campaign. this one falls a bit short, being the most "obvious" one of the three.
Least strong of the series. Art is a bit hard and unimaginative.
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nice campaign
strong