3M Car Care: Reflection

Just like the first day.

Advertising Agency: ÇÖZÜM, Istanbul, Turkey
Copywriter / Art Director: Evrim Aytas
Photographer: Bahadir Tanriover
Planning Directors: Can Aksuyek, Ahmet O. Yener

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26 comments

dsklan's picture
dsklan
1927 pencils

good one

atb2005's picture
atb2005
13567 pencils

Brilliant!

Blashyrkh's picture
Blashyrkh
32701 pencils

Nice

andyStock's picture
andyStock
666 pencils

Good work!!

alexander_bickov's picture
alexander_bickov
3279 pencils

Lovely work

icyheart81's picture
icyheart81
50 pencils

Sorry but nothing new.

bknowlden's picture
bknowlden
3647 pencils

Brilliant? Seriously? This is as forced as it comes people.

atb2005's picture
atb2005
13567 pencils

Here comes the old "forced" argument. Next comment would be "scam". To quote someone from this site. "this is just as forced as a guerilla playing the drums". It's called advertising. It has to be fun, memorable, eye catching (as long as the product benefit is clearly implied, as it is here). The Orkin campaign by Rethink, which you like is just as forced (one's kitchen as flat as a wallpaper).

Shawali's picture
Shawali
8395 pencils

The idea is good, but the execution make this ad "forced". =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

thaistylez's picture
thaistylez
224 pencils

forced, but funny.

like it :)

simiot's picture
simiot
854 pencils

Elinize sağlık : )

Patrick_B's picture
Patrick_B
36 pencils

very old idea

Carlos Garcia's picture
Carlos Garcia
846 pencils

Must agree with you. It's an old idea but it's a funny one.
:)

CG

luispiter's picture
luispiter
2756 pencils

naaaa. i dont like...

Hibon's picture
Hibon
3731 pencils

Bof.

Simple ideas are the best !

meraj's picture
meraj
216 pencils

dis is a tone of idea which comes at the first place to every first level copywriters mind....as a good copywriter u have to reach at least the next level so that u can fulfill the insight...didnt like it that much...very much cliche

R U serious's picture
R U serious
405 pencils

Horrible.

Say my name, say my name...

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

nice

L. Wiesen's picture
L. Wiesen
258 pencils

Oh Yeah! Nice...

whatthefudge's picture
whatthefudge
1268 pencils

Like the idea, don't care if it's old. However, the reflection is too obvious and feels far from realistic (despite the fact that it's a mirror from the past).

premc's picture
premc
917 pencils

ohh my goddness

8.5/10

radical

the_lizard_king's picture
the_lizard_king
1259 pencils

good

And then GOD said...
Let there be creativity!!!

crashandburn's picture
crashandburn
55 pencils

Wrong hand on the reflection! Lol. But its a good one though. Old idea, but good.

Adaddicted's picture
Adaddicted
3435 pencils

what about the BM's shadow?? ;-))

withalltherespects

AssassinX's picture
AssassinX
1329 pencils

I like that idea.

tatoBA's picture
tatoBA
43 pencils

too obvious

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