3M: Car

Fight another day!

The sole purpose of the product is able to glue things back together. In the world of child's play, the game stops when the toy is broken. With 3M Multi-Purpose Super Glue, the game doesn’t have to end, it can be continued another day!

Advertising Agency: Draftfcb, Taipei, Taiwan
Creative Directors: George Liou, Coco Chen
Art Directors: Una Chou, Alan Chung
Copywriter: Frank Ho

Published: 
June 2013

5 comments

eins-eins-null's picture
eins-eins-null
892 pencils

sorry, but accidents are one of the worst ways to promote child-products. if, they should look MUCH more childish.

ryjrmcreat's picture
ryjrmcreat
4 pencils

Look again, it's not even a child-product.

nicolasrcd's picture
nicolasrcd
137 pencils

"In the world of child's play"

kleenex's picture
kleenex
41128 pencils

Two good looking ads, but not for the product being sold.

Ayeyahyah's picture
Ayeyahyah
482 pencils

good looking ads

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